Business Commons^™

Reb Strategic Plan, Mohamed Sheikh, Catalina Reyes, Oneshin Aiken, Marthed Mohammed, Bhawinee Banchongraksa

Engineering and Technology Management Student Projects

Slides from a presentation outlining the strategic plan for a new skin care enterprise, including strategic planning, customer analysis,marketing plan and forecasting.

Big Data Analytics For A Sustained Competitive Advantage, Nayem Rahman

Student Research Symposium

Achieving a sustained competitive advantage in the industry is vital for a firm’s long-term survival. Big data has been mentioned as a powerful competitive tool in the literature. This study examines the influence of big data analytics in achieving competitive advantage by a firm in its business operations. From a competitive advantage standpoint, big data analytics capability has implications for three key resources such as big data technology, big data technical skills, and data scientist skills. In this presentation we provide an overview of big data analytics in terms of resource-based view of the firm. Based on resource-based theory, we …

Sequential: Sustainability And Growth In The Biofuels Business, Dave Garten, Jacen Greene, Carolyn Niehaus, Devdeep Aikath

Business Faculty Publications and Presentations

SeQuential, a vertically-integrated biodiesel company based in Portland, Oregon, pursued a more sustainable supply and production strategy than many competitors by securing inputs from used cooking oil (UCO) rather than new crops. A fragmented U.S. biodiesel industry produced more than 1.25 billion gallons of the fuel in 2016 from a mix of virgin materials and UCO, but the environmental impact of crop-based biodiesel was increasingly controversial. Meanwhile, UCO collection had grown rapidly in recent years, and with strong forecasted growth, offered a potential additional revenue stream for vertically-integrated biodiesel firms.

The price of the UCO used to produce SeQuential’s biodiesel …