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Articles 1 - 7 of 7
Full-Text Articles in Business
Marketing Channel Attitudes Of Chinese Business-To-Business Companies: An Empirical Buyer Behavior Study For U.S. Companies Marketing To Chinese B2b Customers, Jonathan Cooley
Doctor of Business Administration (DBA)
Attracted by the large, growing domestic economy in China, many U.S. companies have decided to enter China providing products and services in the business-to-consumer (B2C) and business-to-business (B2B) markets. Combined with traditional marketing channels, Internet marketing is rapidly evolving and becoming a critical strategic element in the marketing department’s tool chest. While much is written about B2C markets and consumer preferences, little of the literature addresses the B2B Chinese customers’ attitudes toward the disparate array of traditional and Internet marketing approaches. Even less addresses Chinese B2B purchasing agents’ receptivity to Western companies soliciting them as new customers. This research compares …
Investing In China: Opportunity And Barriers In A Complex Chinese Economy, Robert Geer
Investing In China: Opportunity And Barriers In A Complex Chinese Economy, Robert Geer
HON499 projects
Introduction: China’s economy has exploded since the introduction of free market policies which brought the populous nation to the world stage. China now boasts the second largest economy in the world and will overtake the United States in the near future. The easing of restrictions on foreign direct investment (FDI) allows foreign businesses to enter the marketplace easier than in the past, which is making the switch to China easier for businesses. Obstacles are still prevalent in the communist controlled country, which can cause trouble for businesses not properly prepared for the move into the Chinese economy. However, there are …
Two Essays On Shareholder Base, Firm Behavior, And Firm Value, Yi Jian
Two Essays On Shareholder Base, Firm Behavior, And Firm Value, Yi Jian
Finance Theses & Dissertations
Most companies spend significant time and attention to managing their shareholder base out of the belief that significant stock market benefits can be reaped if they can identify and attract the right shareholders. Consistent with the opinion of practitioners, many financial economists suggest that the shareholder base is an important determinant of firm value and corporate policies (Lins and Warnock 2004; Brav, Graham, Harvey, and Michaley 2005; Bodnaruk and Ostberg 2013). Despite the importance of the shareholder base, research on the topic has been scant. What’s more, previous studies have reported conflicting results regarding the effect of the shareholder base …
Feminism Made In China: The Impact Of Light Export Manufacturing On Rural Chinese Women, Kathleen Marie Mackenzie
Feminism Made In China: The Impact Of Light Export Manufacturing On Rural Chinese Women, Kathleen Marie Mackenzie
Senior Theses
This senior thesis explores the impacts of employment in light export manufacturing on rural women in China. It first describes the neoclassical economist, feminist economist, and contemporary feminist points of view regarding the effect that manufacturing has specifically on rural women. It then includes a statistical analysis to analyze the empirical data surrounding this issue and draw a conclusion on whether or not light export manufacturing is beneficial for rural Chinese women.
The Relationship Between Cultural Intelligence And Work Outcomes Of Expatriates In China, Barbara Joanna Diemer
The Relationship Between Cultural Intelligence And Work Outcomes Of Expatriates In China, Barbara Joanna Diemer
Walden Dissertations and Doctoral Studies
International assignment failures cost an organization roughly 3 to 4 times an expatriate's annual salary with the most expatriate failures cited for work assignments in China. Previous scholarly research identified cultural intelligence (CQ) as being influential to expatriate work outcomes. The purpose of this correlational study was to examine the relationships among a subset of CQ predictor variables and work outcome related dependent variables. Quantitative analysis regarding the relationship between CQ and work outcomes for U.S. nationals working in China does not currently exist in the scholarly research. Improvement of expatriate work outcomes and reduction of failed assignment costs is …
Agents Of Change: The Role Of Foreign Financial Institutions In China’S Financial Transformation Since The Early 1990s, Anton Malkin
Agents Of Change: The Role Of Foreign Financial Institutions In China’S Financial Transformation Since The Early 1990s, Anton Malkin
Theses and Dissertations (Comprehensive)
What role have foreign financial institutions (FFIs) played in China’s financial evolution since the early 1990s? My research finds that FFIs, which include foreign commercial and investment banks, as well as private equity (PE) firms, have played a role in China’s financial evolution in three respects. First, US financial institutions have leveraged their influence in the US government, their ties to other business groups, and mobilized connections with the Chinese elite, to help China to join the World Trade Organization in 2001. This outcome created a relatively open formal, legal environment to foreign actors—helping in the cause of liberalizing China’s …
The Importance Of Cross-Cultural Management In International Business: China And The United States, Natalie (Tilly) Barnett
The Importance Of Cross-Cultural Management In International Business: China And The United States, Natalie (Tilly) Barnett
Scripps Senior Theses
Attention to cross-cultural management in today’s globalized workplace and marketplace is paramount to professional success. In this exploration I examine the nuances of Chinese business practices and organizational culture as well as their likely points of divergence from American traditions. The variance between organizational culture across national borders is often significant and, as demonstrated by the cases herein, can prove to be either an opportunity to succeed beyond expectation or fail to the same extent.