Business Commons^™

Marketing Channel Attitudes Of Chinese Business-To-Business Companies: An Empirical Buyer Behavior Study For U.S. Companies Marketing To Chinese B2b Customers, Jonathan Cooley

Doctor of Business Administration (DBA)

Attracted by the large, growing domestic economy in China, many U.S. companies have decided to enter China providing products and services in the business-to-consumer (B2C) and business-to-business (B2B) markets. Combined with traditional marketing channels, Internet marketing is rapidly evolving and becoming a critical strategic element in the marketing department’s tool chest. While much is written about B2C markets and consumer preferences, little of the literature addresses the B2B Chinese customers’ attitudes toward the disparate array of traditional and Internet marketing approaches. Even less addresses Chinese B2B purchasing agents’ receptivity to Western companies soliciting them as new customers. This research compares …

Investing In China: Opportunity And Barriers In A Complex Chinese Economy, Robert Geer

HON499 projects

Introduction: China’s economy has exploded since the introduction of free market policies which brought the populous nation to the world stage. China now boasts the second largest economy in the world and will overtake the United States in the near future. The easing of restrictions on foreign direct investment (FDI) allows foreign businesses to enter the marketplace easier than in the past, which is making the switch to China easier for businesses. Obstacles are still prevalent in the communist controlled country, which can cause trouble for businesses not properly prepared for the move into the Chinese economy. However, there are …

Investing In China: Opportunity And Barriers For Foreign Investors In A Complex Chinese Economy.Pdf, Robert Geer

Robert Geer

Tapping The Power Of Local Knowledge: A Local-Global Interactive Perspective, Shenxue Li, Mark Easterby-Smith, Majorie A. Lyles, Timothy Adrian Robert Clark

Research Collection Lee Kong Chian School Of Business

Existing theories of international business and strategy do not fully explain how local knowledge disadvantage faced by foreign investors can be mitigated. We conducted an in-depth qualitative study into four MNCs to investigate the micro-processes of how they generated value from their dispersed sources of local knowledge in China. The results suggest an interactive model: that MNCs employed management processes encompassing three strategically interconnected efforts—global knowledge penetration, local-global knowledge blending, and local-global knowledge integration. The model highlights the interplay between global and local knowledge and challenges extant research that solely focuses on the transfer of either home-based or local knowledge.

Feminism Made In China: The Impact Of Light Export Manufacturing On Rural Chinese Women, Kathleen Marie Mackenzie

Senior Theses

This senior thesis explores the impacts of employment in light export manufacturing on rural women in China. It first describes the neoclassical economist, feminist economist, and contemporary feminist points of view regarding the effect that manufacturing has specifically on rural women. It then includes a statistical analysis to analyze the empirical data surrounding this issue and draw a conclusion on whether or not light export manufacturing is beneficial for rural Chinese women.

Agents Of Change: The Role Of Foreign Financial Institutions In China’S Financial Transformation Since The Early 1990s, Anton Malkin

Theses and Dissertations (Comprehensive)

What role have foreign financial institutions (FFIs) played in China’s financial evolution since the early 1990s? My research finds that FFIs, which include foreign commercial and investment banks, as well as private equity (PE) firms, have played a role in China’s financial evolution in three respects. First, US financial institutions have leveraged their influence in the US government, their ties to other business groups, and mobilized connections with the Chinese elite, to help China to join the World Trade Organization in 2001. This outcome created a relatively open formal, legal environment to foreign actors—helping in the cause of liberalizing China’s …

The Importance Of Cross-Cultural Management In International Business: China And The United States, Natalie (Tilly) Barnett

Scripps Senior Theses

Attention to cross-cultural management in today’s globalized workplace and marketplace is paramount to professional success. In this exploration I examine the nuances of Chinese business practices and organizational culture as well as their likely points of divergence from American traditions. The variance between organizational culture across national borders is often significant and, as demonstrated by the cases herein, can prove to be either an opportunity to succeed beyond expectation or fail to the same extent.