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Full-Text Articles in Business

Talent Magnet 人才匯聚 Nov 2016

Talent Magnet 人才匯聚

AMBROSIA 客道 : The Magazine of The International Culinary Institute

The Vocational Training Council's International Culinary Institute (ICI) began accepting students last Autumn in preparation for the opening of its new purpose-built campus at Pokfulam, which is expected to be completed in 2017/18. ICI is destined to become a key player in Hong Kong's burgeoning culinary industry. The AMBROSIA team describes how the brand identity for the new institute has been forged.

職業訓練局(VTC)轄下的國際廚藝學院(ICI)已於去年秋季開始招收學生,其位於薄扶林的新教學大樓則預計會在2017/18年竣工。隨著香港餐飲業蓬勃發展,ICI將扮演重要角色。《AMBROSIA》的團隊,將為您講述了ICI建立品牌形象的精彩故事。


Stories That Sell Oct 2016

Stories That Sell

SIGNED: The Magazine of The Hong Kong Design Institute

At the third Successful Branding Journey seminar held at HKDI on June 6th, I.T and POSH, two of Hong Kong's strongest design-based brand builders explained the secret of their success to Summer Cao.


The Message Is Transmedia Oct 2016

The Message Is Transmedia

SIGNED: The Magazine of The Hong Kong Design Institute

You've heard all about multimedia, but what in the name of all that's digital is transmedia -- and what are the reasons for the excitement behind it? Jeremy Payne went along to a symposium at HKDI with a mission to find out from this discipline's leading lights.