Business Commons^™

Patron Activity Monitoring And Privacy Protection, Sam Kome

Library Staff Publications and Research

Library building usage data are weak. Electronic resource usage data are weak. We conduct occasional headcounts and receive sketchy COUNTER reports. These data lack needed specificity and can’t be correlated to each other, e.g.; what resources do the early birds who sit in the north commons use? What if we knew to the minute and foot how many patrons occupied the building and where they sat? What if we also knew the electronic resources those same patrons used whether or not they were in the building? And what if we could perfectly protect their privacy? We can. This presentation will …

Battle Of The Beds: The Economic Impact Of Airbnb On The Hotel Industry In Chicago And San Francisco, Katherine Goree

Scripps Senior Theses

The sharing economy is the private redistribution of goods via peer-to-peer sharing. Since internet use has saturated the U.S., the sharing economy has become widely internet-based. Airbnb, a website and app that facilitates the short-term rental of space to stay in another person’s home, has become a major component of the sharing economy.

This study includes an empirical analysis of the hotel occupancy rates in two major markets, San Francisco and Chicago, and how they have or have not changed, from the 2008 launch of Airbnb through the end of 2014. The study hypothesizes that Airbnb has had a statistically …

Diversity And Innovation: The Effects Of Diverse Creator Teams On Video Game Characteristics And Sales, Jill C. Rosok

CMC Senior Theses

I analyze the effects of gender diversity on video game production teams. I hypothesize teams with greater gender diversity produce more games with uncommon characteristics than less diverse teams, and the games these teams develop generate higher revenue and unit sales compared to games developed by less diverse teams. I find teams with more women disproportionately develop games that are non-violent and have playable female leads. I examine whether there is an optimal ratio of women to hire for each game genre in order to maximize revenue by analyzing the relationship between the percentage of women on a team in …

The Benefits Of Having A Comprehensive Financial Plan For The Average Consumer, And The Necessary Components Comprised To Make An Effective And Efficient Plan, Nicholas M. Lund

CMC Senior Theses

Socioeconomic changes in American society over the past few decades, as well as an overwhelming amount of uncertainty and misconceptions, have resulted in a majority of Americans to fall short of their financial goals in the short-term, the mid-term, and the long-term. Without proper preparation and financial planning, it is likely that these Americans, and many more, will be unable to reach these goals as well as retire comfortably. Many Americans are overwhelmed with the immense amount of financial information, tools and resources, and as a consequence are unable to plan their finances efficiently and effectively. Americans need a better …

Towards A New Gis Maturity Model: An Organizational Usage Perspective, Omer Abdulaziz Alrwais

CGU Theses & Dissertations

The first condition required for an Information Technology (IT) system to produce value is that it be used by its designated target group of users. Despite the prevalence of “system use” in IS literature, it has been often limited to the individual level. The organizational perspective is rarely considered. This dissertation focuses on system usage in the GIS domain through an organizational lens. GIS is a technology with the potential to transform government by enhancing business processes and providing a platform to manage spatial and non-spatial data, which is expected to result in better decision-making. However, little is known about …

The Role Of Disruptive Innovation, Personality Characteristics, And Business Models On Entrepreneurial Success, Will Shannon

CMC Senior Theses

Disruptive Innovation, according to the term’s founder Clayton Christensen, is defined as a specific type of innovation that is able to capture the lower-end of the market through quality, feature, or cost differences and leverage this position to achieve higher market share. Entrepreneurs who utilize disruptive innovation strategies have been historically able to create products and services that achieve massive financial and cultural success. Theories of personality characteristics have been previously applied to entrepreneurial activities, but not used to bridge the gap between developmental experiences and market success. Cross-industry analysis of ten top entrepreneurial business leaders from retail, food services, …

Player Performance And Team Revenues: Nba Player Salary Analysis, Tyler Stanek

CMC Senior Theses

The National Basketball Association (NBA) generated well over $4 billion in revenues during the 2014-15 season. I analyze the value of a win to a team in terms of revenue and examine the potential underpayment or overpayment of players and superstars throughout the league relative to their marginal revenue product (MRP). My findings suggest that players are overpaid, especially superstars. However, it is important to consider the fixed-revenue streams a team receives before assuming a player is simply overpaid compared to his MRP. In congruence with previous literature, I find that veterans are overpaid at the expense of younger players’ …

Who Will Be The First To Buy Autonomous Vehicles? An Application Of Everett Rogers’ Diffusion Of Innovations Theory, Reilly Jackson Umberger

CMC Senior Theses

Autonomous, otherwise known as self-driving, vehicles represent the future of transportation. Vehicles that drive themselves offer far reaching benefits from increased leisure and productivity for individuals to significant improvements in congestion and infrastructure for governments. The autonomous car will radically change the way we look at transportation, and they are right around the corner. However, the question remains: are we ready? Are we, as a society, ready to hand over the steering the wheel and trust autonomous vehicles with our safety? This paper predicts how the autonomous car will spread through society by analyzing and applying the product qualities and …

Music Festivals: A Secondary Market Analysis, Julian Perez

CMC Senior Theses

While the majority of the literature on secondary markets for tickets in the entertainment industry focuses on concerts and sporting events, this study aims to shed light specifically on the music festival resale market. Music festivals have risen in prominence in recent years, particularly among millennials, during the time that the internet has dramatically facilitated the resale of tickets through online marketplaces. With many of the top festivals selling out rapidly, a great deal of music fans turn to secondary markets for tickets. However, very little is known about the behavior of secondary markets for music festivals due to information …

Proximity To Children: A Geospatial Approach To Understanding The Relationship Between Fast Food And Schools, Andrew Atwong

CMC Senior Theses

In a time when Americans are waking up to the health consequences of consuming fast food, researchers have discovered that fast food restaurants seem to be located in greater concentrations near primary or secondary schools. While this phenomenon affects the food environments of some children and carries implications as to their short term and long term health (which has also been well researched), this paper focuses primarily on fast food restaurants that are within walking distance of schools. Using Geographic Information Systems (GIS) to integrate geospatial, business, demographic, and food quality data, I use linear regressions to examine whether and …

Non-Governmental Organization Vulnerabilities: Donors And Resource Dependence, Carolyn A. Islam

CMC Senior Theses

The main objective of my thesis paper is to determine which organizations from a wide range of NGOs, including their donor relationships, are susceptible to funding manipulation and why. Through review of a focused selection of literature and case studies, I seek to identify a pattern of characteristics or variables among the weaker organizations which increases vulnerability to such practices. I will review the organizations' size, market competition, funding strategies, and supply-led contracts. I intend to conclude with the various ways in which NGO's can protect against funding manipulation.

The Impact Of Technology On The Entertainment Distribution Market: The Effects Of Netflix And Hulu On Cable Revenue, Nicole P. Aliloupour

Scripps Senior Theses

Online streaming has revolutionized the way that people consume films and television. This study will examine how Netflix and Hulu have disrupted the North American distribution oligopoly and asses whether their low subscription prices are adversely affecting major cable companies who dominate the distribution sphere. A review of existing literature on the topic will explore the influence of the Internet on the entertainment distribution oligopoly as well as consumer trends and behavior favoring Netflix and Hulu. Additionally, data from 2007 to 2014 will be used to analyze variables that indicate a correlation between Netflix’s and Hulu’s growth and Time Warner …

Organizational Learning: The Path To Growth, Rachael M. Huang

Scripps Senior Theses

Organizational learning is a topic that has been widely studied under a number of different approaches. The common, essential themes that are present in any theory of organizational leaning reflect the necessity of balancing explorative and exploitative tendencies within organizations. Organizational learning is the key to organizational effectiveness and development, and involves a collective action and mindset that allows for the reflection of current processes and the reevaluation of the efficiency of these processes within organizational structures. In this way, knowledge is embedded into organizational systems so that continuous learning can be implemented on an organizational scale. As a result, …

The Importance Of Cross-Cultural Management In International Business: China And The United States, Natalie (Tilly) Barnett

Scripps Senior Theses

Attention to cross-cultural management in today’s globalized workplace and marketplace is paramount to professional success. In this exploration I examine the nuances of Chinese business practices and organizational culture as well as their likely points of divergence from American traditions. The variance between organizational culture across national borders is often significant and, as demonstrated by the cases herein, can prove to be either an opportunity to succeed beyond expectation or fail to the same extent.

The Effect Of Increased Regulation On Option Use Within The Information Technology Industry, Ahmed H. Eltamami

CMC Senior Theses

Exorbitant executive compensation packages have drawn large criticism from the public eye and with the recent financial crisis and the previous tech bubble opinion on executive incentives has forced government institutions to respond. Over the past two decades the SEC and FASB have aimed to respond to the public and with three large regulation changes in the 2000s, pay for performance compensation has gone through many changes. In this study I build on previous work in an attempt to answer whether or not executives within the Information Technology industry have seen a larger decline in option compensation when compared to …

Esports In Korea: A Study On League Of Legends Team Performances On The Share Price Of Owning Corporations, Filbert Goetomo

CMC Senior Theses

This thesis utilises event studies to measure the impact of League of Legends Esports s teams on the share prices of their main sponsors and parent company, namely, the CJ Corporation, Korean Air, the Kt Corporation, Samsung Electronics Co Ltd and SK Telecom. Hypothetically, the success of a team, the acquisition of a major player or the beginning of a sponsorship would have a positive effect on the corporation reflected in an increase in the firm’s daily share price returns. Results showed that this was indeed true especially for a team’s success in large competitions such as the SBENU Summer …

The Price Is Book-Built: The Decision To Use Book-Building Pricing Mechanisms For Ipos In The Philippines, Gabriel A. Ayala

CMC Senior Theses

In 1998, the Philippines introduced book-building pricing mechanisms for Initial Public Offerings. Almost all capital raised through IPOs in the Philippines is done using a book-building pricing method, however a significant number of IPOs still occur using non-book-building methods. Understanding why book-building has become the dominant pricing mechanism but yet non-book-building methods still survive is the aim of this paper. I find that unlike other countries where the introduction of book-building leads to higher total issue costs for individual issuers and unlike theory which suggests the increased effort of book-building should come with increased costs, IPOs that use book-built pricing …

Obscure U: Complexity And Complicity In For-Profit University Financial Statements, Caroline R. Counts

CMC Senior Theses

The prominence and size of For Profit Universities (FPUs) today has led to increased regulation and oversight. One important regulation is the 90/10 rule which states that FPUs cannot receive more than 90% of their revenue from government Title IV funds. The regulations require publicly traded For Profit Universities to not only comply with the 90/10 rule but also to disclose their score on their financial statements. There however, is little research studying the quality of these disclosures. My paper studies the readability and complexity of the 90/10 score disclosure in relation to the 90/10 score. My findings suggest that …

Crime In The Nfl: Does An Arrest History Lead To Better Performance?, Austin D. Crist

CMC Senior Theses

Teams in the National Football League will do whatever it takes to win football games, even if that means having players with a criminal arrest history on their roster. However, does being arrested result in improved performance? Do NFL players with an arrest history perform better than those without one? I examine the effect a criminal arrest record has on player performance in the NFL from 2000-2014, using the top 30 ranked players within each position group. The position I chose to analyze were: Quarterbacks, Running Backs, Wide Receivers, Defensive Linemen, Linebackers, and Defensive Backs. My findings show that having …

Adding Up The Arts: The Great Recession And The Public-Private Debate In The Funding Of America's Art And Art Museums, Jasmine Kusumowidagdo

Scripps Senior Theses

The Great Recession dramatically reframed the debate on funding for the arts from a social one to a fiscal one. Instead of social ideology, economics came to the forefront; and fiscal conservatives replaced social conservatives as the loudest voice criticizing government funding for the arts. Under the shadow of an expanding government and staggering national debt, both supporters and critics argue in terms of the economic costs and benefits that the arts impose. These arguments against public funding for the arts are multi-tiered. Critics contend that the government arts agencies are ineffective, that federal arts funding is inefficient, and that …

Experts Vs. Public, Who Knows Better? Factors Affecting High Growth Entrepreneurship In Developed And Developing Countries, Su Min Ha

CMC Senior Theses

This paper uses the Global Entrepreneurship Monitor data of approximately 200,000 surveys conducted on industry experts and general population to examine factors that have a significant impact on high growth Total Early-Stage Entrepreneurial Activity (TEA), with a focus on developed countries with GDP per capita of USD 20,000 or above. The results suggest that expert opinion has a significant positive correlation with high growth TEA in developed countries, while only the public sentiment has a meaningful relationship with high growth TEA in developing countries. Among the specific categories of the survey, access to funding and government regulations and support had …

Transformational Leadership In The World Of Sales, Dalton R. Barnes

CMC Senior Theses

It takes a very specific type of person to be successful in sales; this makes recruiting and retaining effective employees a difficult task for companies in this field. Because finding and training these people is such a challenging task, it is in the best interest of companies to invest in training and developing their employees to be successful and avoid burning out. Bass and Riggio (2006) would note that in a field with such a high burnout rate, a transformational sales leader is important because they are generally able to build stronger follower loyalty, commitment, and satisfaction than their non-transformational …

Ethical Considerations Facing The Regulation Of Self-Driving Cars In The United States, Richard Mancuso

CMC Senior Theses

Self-driving cars are here. Once an advanced technology that seemed futuristic, they are now closer than most believe. Many of the largest automobile manufacturers are working on autonomous vehicle technology of their own. Perhaps most well-known, though, are the cars being developed by Tesla and Google. Both companies have well-developed prototypes of fully autonomous vehicles, meaning they require no human input or supervision, and Tesla has promised widespread, consumer availability of this technology in the next one to two years.

Along with the availability of this technology to the public and transportation companies like Uber and Lyft, comes a need …