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Full-Text Articles in Business
Virtual Goods Markets And Economy In China: A Historic Account, Mann (Michael) Zhang
Virtual Goods Markets And Economy In China: A Historic Account, Mann (Michael) Zhang
Markets, Globalization & Development Review
Rapidly expanding virtual goods markets and virtual economy are thriving worldwide in general, and in China in particular. This paper reviews the growth of virtual goods markets in China and builds a historical narrative of the rapidly changing (or dynamic) and persistently unchanged (or relatively static) aspects of reality in China that condition virtuality and virtual goods markets. The review and historical analysis provide a perspective of a larger place – a total reality – where the virtuality and virtual goods markets exist, along with the physical aspects, and suggest that virtual goods marketers need to pay more attention to …
The Dynamics Of The Local And The Global: Implications For Marketing And Development, A. Fuat Fırat
The Dynamics Of The Local And The Global: Implications For Marketing And Development, A. Fuat Fırat
Markets, Globalization & Development Review
Globalization’s contemporary omnipresence has resulted in an emphasis on the conflicts between the local and the global. This emphasis has blurred our ability to have insights that may be gained by recognizing that the local and the global are interdependent and cannot exist without each other. This paper explores the initial insights from such recognition regarding local identities, cultural development, and modern marketing’s shortcomings in aiding development. Preliminary conclusions as to how a new conceptualization of marketing can be instrumental in enrichment of meaningful and substantive human lives through constructing redefinitions of development and marketing based on these insights are …
Ismd: Glimpses In The Rearview Mirror, Ruby Roy Dholakia
Ismd: Glimpses In The Rearview Mirror, Ruby Roy Dholakia
Markets, Globalization & Development Review
This retrospective commentary looks back to the 1970s, 1980s, 1990s and later decades to trace the originating ideas, intellectual influences, personalities, academic ventures and other events that spawned and shaped the International Society of Markets and Development (ISMD), the parent sponsoring organization of Markets, Globalization & Development Review (MGDR). From this rich history, this commentary hopes to inspire existing and emerging generations of authors to explore the areas of interest to ISMD and MGDR, and to contribute to this journal.
Markets, Globalization, Development: Charting The Intersections Of Three Multipolar Concepts, Nikhilesh Dholakia, Deniz Atik
Markets, Globalization, Development: Charting The Intersections Of Three Multipolar Concepts, Nikhilesh Dholakia, Deniz Atik
Markets, Globalization & Development Review
Via this introductory article, the founding editors of MGDR welcome the global readership and potential base of contributors to this journal. This essay lays out the editors views of the three momentous concepts that form the title of this journal -- markets, globalization and development -- and the intersections of these. Of course, as a journal MGDR remains open to all views of these concepts, so long they are thoroughly researched and presented in a spirit of open dialogue and discussion.