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Full-Text Articles in Business
The Shattered Slipper Project: The Impact Of The Disney Princess Franchise On Girls Ages 6-12, Caila Leigh Cordwell
The Shattered Slipper Project: The Impact Of The Disney Princess Franchise On Girls Ages 6-12, Caila Leigh Cordwell
Selected Honors Theses
The Disney Princess franchise is arguably the largest and most popular franchise in the world, earning billions of dollars globally each year. Due to the prevalence and ease of access, the Disney princesses have a tremendous impact on today’s youth, namely young girls. This qualitative study investigated just how much of an impact the Disney Princess franchise has on American girls ages 6-12 through the production of a documentary film, entitled The Shattered Slipper Project. The research team selected girls from private schools in Lakeland, Florida and Sharpsburg, Georgia. The researcher conducted two interviews—one a roundtable-style group interview focusing on …
Male Breadwinner Ideology And The Inclination To Establish Market Relationships: Model Development Using Data From Germany And A Mixed-Methods Research Strategy, Michaela Haase, Ingrid Becker, Alexander Nill, Clifford J. Shultz Ii, James W. Gentry
Male Breadwinner Ideology And The Inclination To Establish Market Relationships: Model Development Using Data From Germany And A Mixed-Methods Research Strategy, Michaela Haase, Ingrid Becker, Alexander Nill, Clifford J. Shultz Ii, James W. Gentry
Department of Marketing: Faculty Publications
A pattern found in many marketing systems, “male breadwinning,” is contingent upon overlapping and shared ideologies, which influence the economic organization and thus the type and number of relationships in those systems. Implementing a mixed-methods research methodology, this article continues and extends previous work in macromarketing on the interplay of markets, ideology, socio-economic organization, and family. A qualitative study illuminated the main ideologies behind male breadwinning and a model was developed to advance the theoretical analysis of the phenomenon of male breadwinning. An experiment in the form of a vignette study was subsequently designed and administered. The qualitative study and …
Portrayals Of Gender In The Media: A Content Analysis Approach To Identifying Gender Oppression And Legitimation Of Patriarchy In Magazine Advertisements, Autumn M. O’Toole
Portrayals Of Gender In The Media: A Content Analysis Approach To Identifying Gender Oppression And Legitimation Of Patriarchy In Magazine Advertisements, Autumn M. O’Toole
Theses, Dissertations and Capstones
Advertisements are among the most pervasive forms of media. Portrayals of gender in advertisements constitute a significant subject of social research based on this pervasiveness and the influence that advertising media have on audiences. This influence is based on the notion that media is an institutional vehicle for ideas about products, lifestyles, and oppression. In this study, the institution of media is examined through an analysis of representations of patriarchy and gender oppression in media advertisements. The primary research question is: In what ways can we identify gender oppression and the support of hegemonic masculinity and systems of patriarchy in …
Phenomenological Study Of Career Advancement Experiences Of Ethnic Female Migrant, Evelyn Oghogho Brisibe
Phenomenological Study Of Career Advancement Experiences Of Ethnic Female Migrant, Evelyn Oghogho Brisibe
Walden Dissertations and Doctoral Studies
In the 2006 census, Statistics Canada recorded that 23% of immigrant women aged 15 and over had a university degree at the bachelor's level or above. These women could help sustain an organization's competitive advantage and respond to labor shortages posed by an aging population. This phenomenological study highlighted self-initiated migration journey and career advancement experiences of migrant women. Through LinkedIn and referrals from non-profit organizations, a sample of 20 women was recruited. All women had migrated to Canada between the ages 32 to 50, all had 5 to 10 years of residence in Canada and all had college degrees …