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Simulation Modeling For Sustainability: A Review Of The Literature, Young B. Moon
Simulation Modeling For Sustainability: A Review Of The Literature, Young B. Moon
Mechanical and Aerospace Engineering - All Scholarship
This article is a review of work published in various journals and conference proceedings on the topics of Simulation Modelling for Sustainability between January 2000 and May 2015. A total of 192 papers are reviewed. The article intends to serve three goals. First, it will be useful to researchers who wish to know what kinds of questions have been raised and how they have been addressed in the areas of simulation modelling for sustainability. Second, the article will be a useful resource for searching research topics. Third, it will serve as a comprehensive bibliography of the papers published during the …
Empirical Study Utilizing Qfd To Develop An International Marketing Strategy, Cassandra C. Elrod, Sarah M. Stanley, Elizabeth A. Cudney, Caroline Fisher
Empirical Study Utilizing Qfd To Develop An International Marketing Strategy, Cassandra C. Elrod, Sarah M. Stanley, Elizabeth A. Cudney, Caroline Fisher
Business and Information Technology Faculty Research & Creative Works
Customer expectations can be extremely nebulous. This research identifies the demographic segmentations and their respective expectations for the spa market. Interviews were conducted and a subsequent questionnaire was employed to gather the voice of the customer and assess the expectations of spa clientele. All of the data was collected from luxury spas in Hawaii, and consisted of respondents from all over the world. Results of the survey suggest that while men want more tangible benefits of a spa, women prefer the experiential qualities of peace and rejuvenation. Additionally, those of lower to middle income focus on the atmosphere more than …