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The Impact Of Culture On Creativity: How Cultural Tightness And Cultural Distance Affect Global Innovation Crowdsourcing Work, Roy Y. J. Chua, Yannig Roth, Jean-François Lemoine
The Impact Of Culture On Creativity: How Cultural Tightness And Cultural Distance Affect Global Innovation Crowdsourcing Work, Roy Y. J. Chua, Yannig Roth, Jean-François Lemoine
Research Collection Lee Kong Chian School Of Business
This paper advances a new theoretical model to understand the effect of culture on creativity in a global context. We theorize that creativity engagement and success depend on the cultural tightness—the extent to which a country is characterized by strong social norms and low tolerance for deviant behaviors—of both an innovator’s country and the audience’s country, as well as the cultural distance between these two countries. Using field data from a global online crowdsourcing platform that organizes creative contests for consumer-product brands, supplemented by interviews with marketing experts, we found that individuals from tight cultures are less likely than counterparts …
How Product Attributes Influence Internationalization: A Framework Of Domain- And Culture-Specificity, Terence P. C. Fan, Alex Tai Loong Tan
How Product Attributes Influence Internationalization: A Framework Of Domain- And Culture-Specificity, Terence P. C. Fan, Alex Tai Loong Tan
Research Collection Lee Kong Chian School Of Business
This paper introduces two important dimensions of product attributes in the context of internationalization: domain- and culture-specificity. Products can be high or low in domain- or culture-specificity, thereby being one of four broad categories in a two-by-two matrix. This framework of product attributes helps explain a series of gradations on how cultural difference influences the difficulty of selling a product internationally. By examining four cases, one from each of these categories, this paper shows that different product attributes affect the difficulty or ease with which the products of these firms were internationalized. While all four cases were able to derive …