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2015

Atlantic Marketing Association Proceedings

Food and Beverage Management

Franchising

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Removing The Undesirables: A Case Study, William K. Foxx, Melissa C. Northam, Corlette S. Burns Sep 2015

Removing The Undesirables: A Case Study, William K. Foxx, Melissa C. Northam, Corlette S. Burns

Atlantic Marketing Association Proceedings

The lodging industry has been particularly challenged by the bed bug’s resurgence. Bed bugs are primarily associated with places where people sleep and most of these places are properties associated with the lodging industry such as hotels, motels and bed & breakfasts.

In the United States, this industry is massive.

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