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Full-Text Articles in Business
University Professors’ Perceptions About The Impact Of Integrating Google Applications On Students’ Communication And Collaboration Skills, Jacqueline L. Cahill
University Professors’ Perceptions About The Impact Of Integrating Google Applications On Students’ Communication And Collaboration Skills, Jacqueline L. Cahill
Journal of Research Initiatives
A qualitative research study was conducted and data were collected by interviewing university professors on their perceptions about the impact of integrating Google Apps, as a means of classroom instructional delivery, on students’ communication and collaboration skills. The participants consisted of eight university professors from a major university, who integrate, or had previously integrated at least two Google Apps Education Edition collaborative tools into their instructional strategies. The result of this study has the potential to benefit universities that are debating on whether utilizing teaching collaborative technology skills, as an instruction tool, would engage students and enhance their communication skills. …
Corporate Brand Management In Higher Education: The Case Of Erau, Tamilla Curtis, Russell Abratt, William Minor
Corporate Brand Management In Higher Education: The Case Of Erau, Tamilla Curtis, Russell Abratt, William Minor
Dr. Tamilla Curtis
There is evidence in the literature that organizations struggle to formulate and implement their corporate branding strategies. This paper aims to provide an overview of the corporate brand building process in higher education. Design/methodology/approach – A qualitative methodology was used in this study. A single case study of a private American university was used to gather information about their corporate brand building process. University administrators and documents were used to gain insights into their brand building process. Findings – The corporate brand building process addressed three key areas; web administration, program marketing and corporate brand positioning. The corporate brand building …
Open Source Software To Enhance The Stem Learning Environment, Maurice E. Dawson Jr., Imad Al Saeed, Jorja Wright, Festus Onyegbula
Open Source Software To Enhance The Stem Learning Environment, Maurice E. Dawson Jr., Imad Al Saeed, Jorja Wright, Festus Onyegbula
Maurice Dawson
This chapter examines the use of Open Source Software (OSS) technologies that can be used to improve the learning of Science, Technology, Engineering, and Mathematics (STEM). Explored are the various methods that can be utilized to improve the percentage of STEM majors in the American educational system with resources such as: Open Source as Alternative (OSALT), virtualization, cloud computing, Linux distributions, open source programming, and open source hardware platforms. Increasing the amount of students that pursue STEM majors is important because the projected job growth in the STEM field compared to non-STEM jobs is 33%. OSALT provides cost-effective alternatives to …