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Full-Text Articles in Business
Online Integrity: Student Authentication In An Online Course, Susan Evans Jennings, M. Gail Weatherly, S. Ann Wilson
Online Integrity: Student Authentication In An Online Course, Susan Evans Jennings, M. Gail Weatherly, S. Ann Wilson
Faculty Publications
Distance education has been around for over 100 years and has progressed from print based or correspondence study to radio, television, audio or video recordings, and on to video conferencing and computer mediated instruction (Wang and Gearhart, 2006). In 2000, Dooley and Murphy stated that delivery via the Internet was relatively new and challenging for higher education institutions. Most would agree that even though delivery via the Internet might no longer be considered “relatively new,” it can still be considered challenging.
Reading For Work: Reviving A Neglected Communication Skill, Clive Muir
Reading For Work: Reviving A Neglected Communication Skill, Clive Muir
Faculty Publications
College instructors often complain that students do not read textbooks and instead prefer to use their own cryptic PowerPoint notes from class for completing assignments and tests. Yet, reading does not seem to get the time and attention that writing and speaking do and reading may be taken for granted. In other words, students write reports and memos, create visual aids, and deliver presentations that are graded; whereas instructors give most reading tasks as homework that are not directly assessed, although they do affect students' success in the course. Compounding the problem, as students experience an "information deluge," they are …
Shibusawa Eiichi, Dai Ichi Bank, And The Spirit Of Japanese Capitalism, 1860-1930, John Sagers
Shibusawa Eiichi, Dai Ichi Bank, And The Spirit Of Japanese Capitalism, 1860-1930, John Sagers
Faculty Publications
Shibusawa Eiichi (1840-1931) has been called the “father of Japanese capitalism” and was associated with nearly five hundred business enterprises in his lifetime. From his main position as head of Dai Ichi Bank, Shibusawa was a strong advocate for business interests when the Japanese government was generally preoccupied with military concerns. He also consistently argued that business leaders should look to Confucian principle for moral guidance if they were to maintain the public's trust. Through an analysis of Shibusawa's public statements and his legacy in subsequent historical scholarship, particularly Dai Ichi Bank's 1957 official company history, we see that appeals …
The Self-Introduction Exhibit, Clive Muir
A Review Of Business Communication Under The Leadership Function, Clive Muir
A Review Of Business Communication Under The Leadership Function, Clive Muir
Faculty Publications
An effective way to perpetuate an academic discipline is to identify and to define its intellectual and historical roots, then to set such roots in the foundation textbooks and courses of the discipline. In that regard, Business Communication still struggles to establish its roots when compared to other disciplines in business schools, particularly Management. For this study, we undertook an extensive review of significant scholarly works on Business Communication as a discipline. We discovered there are prevalent themes in the broader context of rhetoric, technology, culture, dissemination, and impression; and this was confirmed by our examining the tables of contents …
The Effect Of Product Category On Consumer Brand Relationships, Marc Fetscherin, Michèle Boulanger, Gustavo Q. Souki, Cid Goncalves Filho
The Effect Of Product Category On Consumer Brand Relationships, Marc Fetscherin, Michèle Boulanger, Gustavo Q. Souki, Cid Goncalves Filho
Faculty Publications
Purpose - This paper aims to investigate the effect of product category on consumer brand relationships. Design/methodology/approach - Based on a total of 800 consumers, respondents evaluated their relationship with their favorite brand in one of the four product categories studied (soft drink, mobile phone, shoes, cars). EFA, subsequent CFA, SEM and ANOVA were used to assess these relationships and the product category effect. Findings - The authors find that brand love positively influences brand loyalty and both, influence positively WOM and purchase intention. Looking at the directionality of these relationships, the results show no product category differences. However, the …