Business Commons^™

A Study On Rebranding Strategies, Megan Bryant

Graphic Communication

This project is a study on rebranding strategies. Companies go through a rebrand to change their strategy and direction. Many companies succeed by going through these processes, while many others fail.

In addition to extensive research on past company rebrands, a questionnaire was conducted on a sample of 25 individuals of various ages about their experiences with brands and rebranding in order to compare their responses with actual company decisions.

Participants provided insight on their own personal behaviors, decisions, and perceptions about brands and purchasing products. The study concluded that, on average, quality was more important than price in almost …

Effects Of Sample Taste-Testing On Gluten Free Awareness And The Likelihood To Purchase Udi’S Gluten Free Products On Cal Poly San Luis Obispo’S Campus, Kylee Anne Gibson

Agribusiness

Celiac disease is becoming an increasingly recognized autoimmune pathology of the intestine caused by permanent intolerance to gluten (Niewinski 2008). For those with Celiac disease, or gluten intolerance, gluten-free foods are hard to come by, especially on college campuses. Eating gluten free products has positive health effects on numerous diseases. It has been shown that eating gluten free foods can help alleviate symptoms of numerous diseases such as ADHD, autism, and type 2 diabetes (UDI’s Gluten Free website 2012). Throughout the past few years, more gluten free companies have been advocating to promote their products on college campuses for people …