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Using Metaphors In Strategy Formulation, Naveed Yazdani, Ayesha Gulzar
Using Metaphors In Strategy Formulation, Naveed Yazdani, Ayesha Gulzar
Business Review
This theoretical paper focuses on brain as a metaphor for studying the process of strategy formulation. The paper argues that when individuals within organizations use brain to self-reflect the uncertainty in the environment, the organization are in better position to meet the competitive advantage.