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Driving Employee Engagement Through Internal Communication; A Public Relations Perspective: A Case Study Of Cork Institute Of Technology, Ireland., Desmond P. Carroll
Driving Employee Engagement Through Internal Communication; A Public Relations Perspective: A Case Study Of Cork Institute Of Technology, Ireland., Desmond P. Carroll
Theses
This study is concerned with the important role of internal communication (IC) as a driver of employee engagement and investigates how public relations (PR) might be best placed to advise on and oversee a system of managed or strategic communication within an organisation.
The literature reveals that a communications culture must pervade an organisation for effective communication to take place. Whilst early models leaned towards a predominant one-way transmission of communication, we are now witnessing a paradigm shift to a horizontal two-way system of communication and engagement.
The research methodology employed in this study was a qualitative case study which …