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The Way It Really Happened: Competing Narratives In The Political Process Of Technological Change, Patrick M. Dawson, D. Buchanan

Patrick Dawson

Corporate narratives concerning technological change are often constructed around a linear series of events that show the organization in a positive light to internal and external observers. These narratives often sanitize the change process, and present data from which commentators can formulate neat linear prescriptions on how to implement new technology. In contrast, this paper draws on processual-contextual theoretical perspectives to argue that technological change is a more complex political process represented by multiple ongoing narratives which compete with each other for dominance as definitive change accounts. A central aim of this paper, therefore, is to demonstrate the analytical significance …