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Full-Text Articles in Business

Competing Forces In Sustainable Gambling: Towards A Balanced Approach, Nerilee Hing Dec 2012

Competing Forces In Sustainable Gambling: Towards A Balanced Approach, Nerilee Hing

UNLV Gaming Research & Review Journal

Social responsibility in gambling is increasingly becoming both a policy issue for governments and industries, and a management issue for gambling operators. While many legalized commercial gambling operators adopt a purely economic orientation to their business, non-profit, charity gambling operators tend to focus on the social benefits of their activities. This paper argues that neither a purely economic nor social orientation to gambling is sustainable in the long-term, but that a balance between the two is needed. A well accepted model of corporate social responsibility is adapted to illuminate the competing forces at work in achieving sustainable gambling, and to …


Perception Of Macao Teachers And Students Regarding Gaming Operators' Social Responsibility, Fanny Vong Dec 2012

Perception Of Macao Teachers And Students Regarding Gaming Operators' Social Responsibility, Fanny Vong

UNLV Gaming Research & Review Journal

The study brings to the forefront a discussion of corporate social responsibility of gaming operators. It assessed Macao high school students' and teachers' perceptions of the extent of social responsibility being exercised by the six local gaming operators, as well as their support for the operators, and desire for further gaming investment and work opportunities in the gaming sector. The majority of the respondents were not aware of gaming operators exercising socially responsible activities. Among those who were, the majority perceived that only one company was involved and none has participated in protecting the environment, beautifying the city, creating a …


Challenges In Responsible Provision Of Gambling: Questions Of Efficacy, Effectiveness And Efficiency, Nerilee Hing, Jo Mackellar Dec 2012

Challenges In Responsible Provision Of Gambling: Questions Of Efficacy, Effectiveness And Efficiency, Nerilee Hing, Jo Mackellar

UNLV Gaming Research & Review Journal

This paper aims to explain why responsible provision of gambling is an important corporate social issue facing many gambling providers by examining its status with reference to three characteristic features of such issues proposed in the corporate social responsibility literature--expectational gaps, impacts and controversy (Wartick and Mahon, 1994). The existence of expectational gaps, impacts and controversy relating to contemporary gambling operations thus clarifies why gambling providers are under pressure to manage their gambling operations in a more socially responsible manner. A second aim is to clarify why resolving this issue has been difficult. Drawing on a second explanatory framework from …


Sustainability Through Profitability: The Triple Bottom Line, Connie I. Reimers-Hild Nov 2012

Sustainability Through Profitability: The Triple Bottom Line, Connie I. Reimers-Hild

Connie I Reimers-Hild, PhD, CPC

Today’s highly competitive, globalized world requires organizations and businesses to think differently about how they are going to stay in business. Businesses can no longer afford to focus on profits as their sole purpose for existence. Organizations must instead think about the “Triple Bottom Line” and its implications for their ability to grow their brand, customer loyalty and profits.


Differentiation Of Social And Cause-Related Marketing In Professional Sport, Jennifer Renee Pharr, Nancy L. Lough Jun 2012

Differentiation Of Social And Cause-Related Marketing In Professional Sport, Jennifer Renee Pharr, Nancy L. Lough

Environmental & Occupational Health Faculty Publications

Several studies have focused on cause-related sport marketing (CRM), yet few have examined social marketing in sport. The purpose of this study was to show how both are unique strategies employed in sport to achieve corporate social responsibility. A qualitative content analysis was utilized to analyze the outreach programs of the NBA, NFL, NHL and MLB as described on each website. A directed content analysis was used to categorize outreach programs as CRM, social marketing or other community outreach based on five variables that differentiate each strategy. Forty three programs were evaluated. Twenty two (51.2%) were categorized as social marketing, …


Social Business: Maximizing Economic Value To Create Social Value, Melody Alene Jensen May 2012

Social Business: Maximizing Economic Value To Create Social Value, Melody Alene Jensen

Undergraduate Honors Capstone Projects

Throughout the world, there are problems threatening the lives and livelihood of humanity. Where there are problems, there are people who want to fix them. But charity has shown to be unsustainable and ineffective in creating positive change in the long run. Some companies have chosen to go beyond corporate philanthropy or "corporate social responsibility" by incorporating a social mission into the core of their businesses. The ideals and mission permeate through company goals and strategies. This new model of doing business seeks to sustainably create social value. But this undertaking would not be possible without creating economic value through …


Iso 26000: Bridging The Public/Private Divide In Transnational Business Governance Interactions, Kernaghan Webb Jan 2012

Iso 26000: Bridging The Public/Private Divide In Transnational Business Governance Interactions, Kernaghan Webb

Transnational Business Governance Interactions Working Papers

This paper explores the proposition that the ISO 26000 social responsibility guidance standard represents an innovative form of global social responsibility (SR) rule instrument that performs five key distinctive bridging functions in addressing public and private transnational business governance interactions: (1) top down transpositions of key concepts from inter-­‐governmental instruments directed at first instance at states into a non-­‐state global SR rule instrument applying directly to transnational corporations (TNCs) and other organizations; (2) bottom up transpositions of key concepts from non-­‐state SR instruments of narrow focus to apply more broadly to all SR activities; (3) innovations in the standards development …


Stakeholder Theory And Marketing: Moving From A Firm-Centric To A Societal Perspective, Gene R. Laczniak, Patrick E. Murphy Jan 2012

Stakeholder Theory And Marketing: Moving From A Firm-Centric To A Societal Perspective, Gene R. Laczniak, Patrick E. Murphy

Marketing Faculty Research and Publications

This essay is inspired by the ideas and research examined in the special section on “Stakeholder Marketing” of the Journal of Public Policy & Marketing in 2010. The authors argue that stakeholder marketing is slowly coalescing with the broader thinking that has occurred in the stakeholder management and ethics literature streams during the past quarter century. However, the predominant view of stakeholders that many marketers advocate is still primarily pragmatic and company centric. The position advanced herein is that stronger forms of stakeholder marketing that reflect more normative, macro/societal, and network-focused orientations are necessary. The authors briefly explain and justify …


Consuming Direct-To-Consumer Genetic Tests: The Role Of Genetic Literacy And Knowledge Calibration, Yvette E. Pearson, Yuping Liu-Thompkins Jan 2012

Consuming Direct-To-Consumer Genetic Tests: The Role Of Genetic Literacy And Knowledge Calibration, Yvette E. Pearson, Yuping Liu-Thompkins

Philosophy Faculty Publications

As direct-to-consumer marketing of medical genetic tests grows in popularity, there is an increasing need to better understand the ethical and public policy implications of such products. The complexity of genetic tests raises serious concerns about whether consumers possess the knowledge to make sound decisions about their use. This research examines the effects of educational intervention and feedback on consumers' genetic literacy and calibration -- the gap between consumers' actual knowledge and how much they think they know. The authors find that consumers' genetic knowledge was generally low and that people tended to underestimate their knowledge level. Furthermore, consumers' perceived …