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Full-Text Articles in Business
Business Planning, David Perkins, John Glynn
Assessing The Effectiveness Of Research Management In Australian Commerce And Business Faculties: The View From Within, Mark Rix, David Aylward, Rob Macgregor, John Glynn
Assessing The Effectiveness Of Research Management In Australian Commerce And Business Faculties: The View From Within, Mark Rix, David Aylward, Rob Macgregor, John Glynn
John J Glynn
No abstract provided.
Organization-Based Social Marketing: An Alternative Approach For Organizations Adopting Sustainable Business Practices, Mary Franks Papakosmas, Gary Noble, John Glynn
Organization-Based Social Marketing: An Alternative Approach For Organizations Adopting Sustainable Business Practices, Mary Franks Papakosmas, Gary Noble, John Glynn
John J Glynn
This article conceptualizes a new area for social marketing practitioners by focusing on individual behavior change that might occur within organizations. Organization-Based Social Marketing (OBSM) draws from organization change theory and internal marketing theory, while maintaining social marketing’s focus on beneficial behavior modification. The article argues that as such, OBSM represents a viable approach for organizations seeking to address the increasing demand for change strategies that promote proenvironmental behavior among their employees