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Open Access. Powered by Scholars. Published by Universities.®

2012

Business

University of New Hampshire

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Microbrewing In The Us: An Overview Of The Microbrewery Industry And A Business Plan For Future Success, Kevin Lapoint Apr 2012

Microbrewing In The Us: An Overview Of The Microbrewery Industry And A Business Plan For Future Success, Kevin Lapoint

Honors Theses and Capstones

This thesis takes a look at the history of craft brewing, the current trends, and where the industry is going. It takes a look at a number of different business models in the market and analyzes their respective advantages and challenges. After viewing these models and trends it takes a look at what would be needed for a successful microbrewery to start in seacoast New Hampshire.