Business Commons^™

Promotion Of New Products By Manufacturing Companies In The Kosovo Market, Rajan Arapi

UBT International Conference

Manufacturing companies in Kosova market in order to develop new products give much importance to the marketing in particular to the promotional marketing. This scientific paper examines patterns and opportunities that manufacturing companies in Kosova market apply to promote existing products, in particular neë ones in a certain market. This paper reflects the promotion models of products which manufacturing companies in Kosova apply. Promotion as a key element of new product development requires special treatment in relation to customers and market requirements. The issue of price management of new products is also a very important integral issue which is researched …