Business Commons^™

The Case Of Albanian Banking Sector Impact Of Capital Investments In The Hotel Industry: A Survey Of Croatia, Jonika Kromidha

UBT International Conference

The purpose of this paper is to analyze, in the frame of doctorate research, findings related to relationship marketing and customer satisfaction ―case of Albanian Banking Sector‖ focused at corporat e customers. The main aim is to gain an understanding of what relationship marketing is and to analyze the advantages of relationship marketing for banking sector and its implementation in parallel with corporate customers‘ perception. There is a need for better strategies in the banking sector. As a result of increase in competition, establishing a long-term institutional relationship with corporate clients becomes of great importance to the banks in order …