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A Study On Relationship Between Brand Loyalty And Customer Service In Insurance Companies Companies. The Case Of Macedonia And Albania, Klijme Poposki, Ilir Elmazi
A Study On Relationship Between Brand Loyalty And Customer Service In Insurance Companies Companies. The Case Of Macedonia And Albania, Klijme Poposki, Ilir Elmazi
UBT International Conference
Despite of remarkable interests in the nature and role of marketing application from servicing perspective, there are limited researches on service branding. By describing four major aspects of service branding, present study studies these aspects and their impacts on service conceived quality and finally it investigates the impact of service conceived quality on customer loyalty. Represented model includes the impact of brand traditional image along with other three impacts, that is, company image, employees‘ confidence and company‘s confidence. By using a 100-subject sample of Albania and Macedonia Insurance Company‘s customers, the analyses show that brand image and company‘s image have …