Open Access. Powered by Scholars. Published by Universities.®
As a preferred tourism destination area. We are guided by a deductive method regarding the groups of tourist destination attitudes and practices of marketing with consistency of questionnaire responses in comparison with available literature on the subject. The results were quantitatively analysed by using SPSS. This study contributes to the field of tourism through testing a destination marketing success model that can be applied to global destinations. This paper is designed to address the marketing of the tourist destination in an endeavour to suggest a marketing framework and to formulate appropriate tourism marketing strategies for Macedonia and Albania.
Articles 1 - 1 of 1
Full-Text Articles in Business
Marketing Of A Destination. Critical Factors Of A Destination Marketing Success From Of Stakeholders‘ And Customer‘ Perspective. The Case Of Macedonia And Albania, Jovan Stojanoski, Liljana Elmazi
Marketing Of A Destination. Critical Factors Of A Destination Marketing Success From Of Stakeholders‘ And Customer‘ Perspective. The Case Of Macedonia And Albania, Jovan Stojanoski, Liljana Elmazi
UBT International Conference
No abstract provided.