Business Commons^™

Businesses Going Green: An Analysis Of The Factors That Motivate Firms To Adopt Environmentally Friendly Practices, Emma Currin

Honors Theses

The purpose of this analysis is not to degrade environmentally friendly efforts by firms, but rather to explore their motivations for adopting such sustainable initiatives. Current research would suggest that businesses are motivated to adopt environmentally friendly practices by a combination of legal requirements, corporate social responsibility, and gaining some sort of businesses advantage such as reduced costs, increased market share, and similar financial benefits. Determining what it is that contributes to a firm's decision making process can have several positive implications. It may help a firm to better address the changing needs of an evolving society, the government to …