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Full-Text Articles in Business
Millennial Organic Wine Consumers Of San Luis Obispo, Ca, Tadeo Perez
Millennial Organic Wine Consumers Of San Luis Obispo, Ca, Tadeo Perez
Agribusiness
No abstract provided.
Consumer’S Preferences On Purchasing Seafood From The Gulf Coast Region Following The Deepwater Horizon Oil Spill, Jared Wheatley
Consumer’S Preferences On Purchasing Seafood From The Gulf Coast Region Following The Deepwater Horizon Oil Spill, Jared Wheatley
Agribusiness
No abstract provided.
Social Media Increases Wine Sales And Consumption, Quinn Watson
Social Media Increases Wine Sales And Consumption, Quinn Watson
Agribusiness
The purpose of this study is to research the effects that social media and marketing tools have on branding and labeling a winery and its tasting room. The goal of a specific social media resource, such as a social networking site like Facebook, is to capture the attention of young wine consumers worldwide.
This study will investigate different marketing strategies that the wine industry uses to help attract more attention to the younger wine consumer demographic. Focusing on Costa De Oro Winery in Santa Maria, California, interviews and surveys will be administrated to gather data about specific marketing strategies of …
Profitabliltiy Analysis Of A Hard Apple Cider Company, Erik R. Johnson
Profitabliltiy Analysis Of A Hard Apple Cider Company, Erik R. Johnson
Agribusiness
The purpose of this paper was to determine whether a hard cider company could be profitable in San Luis Obispo, CA in a 3 year period. A business plan was created to analyze the potential profitability of the company and included an analysis of the market, competition, consumers, the industry, and finances.
Background information was provided on the history of the hard apple cider industry, the use and importance of a business plan and the permit and license requirements to run an alcohol business.
The CEO and founder of the future company, Erik Johnson, determined the company would be named …