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Full-Text Articles in Business

Dedication Dec 2011

Dedication

Fordham Business Student Research Journal

In the spring of 2011, Fordham University and the Schools of Business sustained a deep loss with the passing of Patricia P. Ramsey, Ph.D. Pat joined Fordham in 1981. During her distinguished career, she received myriad accolades, including an outstanding teacher of the year award and a United Student Government faculty award. She was co-author of two major books: Business Statistics for Quality and Productivity (Prentice Hall, 1995) and Applied Statistics for Engineers and Scientists (Prentice Hall, 2001).

Pat served in a number of important administrative roles at both the Gabelli School of Business and the Graduate School of Business …


Fund-Management Gender Composition: The Impact On Risk And Performance Of Mutual Funds And Hedge Funds, Angela Luongo Dec 2011

Fund-Management Gender Composition: The Impact On Risk And Performance Of Mutual Funds And Hedge Funds, Angela Luongo

Fordham Business Student Research Journal

This paper examines gender differences in fund managers’ risk tolerance and performance. We explore these differences in both the universe of U.S. mutual funds and hedge funds using risk and performance metrics that cover one-year, three-year, and five-year horizons. We find that funds managed by women outperform those managed by men with less risky portfolios. The outperformance persists after adjusting for risk. Overall, the results indicate that female fund managers are severely underrepresented despite their quality performance. A workgroup comprised more equally of male and female managers is likely to lead to greater stability in the financial markets due to …


About The Graduate School Of Business Administration Dec 2011

About The Graduate School Of Business Administration

Fordham Business Student Research Journal

Fordham University’s Graduate School of Business Administration (GBA) offers a dynamic educational experience in New York City with access to renowned faculty, a diverse business community, an international student body, and an extensive alumni network. Founded in the Jesuit tradition of excellence in education, intellectual vigor, and ethical conduct, GBA is dedicated to being an institution of global distinction. Our mission is to educate business professionals and equip them to manage effectively in a range of leadership roles.


Abstracts Of Previous Student Research Papers Dec 2011

Abstracts Of Previous Student Research Papers

Fordham Business Student Research Journal

Abstracts of Previous Student Research Papers


List Of Thesis Titles And Authors Since 2003 Dec 2011

List Of Thesis Titles And Authors Since 2003

Fordham Business Student Research Journal

List of Thesis Titles and Authors Since 2003


The Relationship Between Socioeconomic Status And Emotional Gratification For Consumers Who Purchase Overtly Branded (Overtly Designer) Goods, Sarah Siracusa Dec 2011

The Relationship Between Socioeconomic Status And Emotional Gratification For Consumers Who Purchase Overtly Branded (Overtly Designer) Goods, Sarah Siracusa

Fordham Business Student Research Journal

When examining the reasoning behind a consumer’s choice of luxury purchase, we rely largely on consumer psychology. One important psychological factor is the concept of needs. Consumers of different socioeconomic backgrounds have different needs, thus influencing what they choose to purchase. While past research has focused on intrinsic and extrinsic aspirations, and the relationship between aspiration and luxury brand preference in predicting luxury consumption, there has not yet been a study conducted focusing on the relationship between socioeconomic status and emotional gratification of purchasing overtly branded (overtly designer) goods in America. After surveying participants in three socioeconomic income groups, it …


Submission Guidelines Dec 2011

Submission Guidelines

Fordham Business Student Research Journal

Submission Guidelines


Countering Counterfeits: An Investigation Of Message-Frame And Message-Focus Effects On Persuasion, Caroline Dahlgren Dec 2011

Countering Counterfeits: An Investigation Of Message-Frame And Message-Focus Effects On Persuasion, Caroline Dahlgren

Fordham Business Student Research Journal

The prevalence of counterfeit products throughout the world has greatly increased over the course of the past two decades. These goods span a wide array of industries and vary greatly in quality, aesthetics, and price. There have been reports of counterfeits in nearly every sector of the economy; counterfeit goods include airline parts, dry wall, handbags, pharmaceuticals, and baby food (International Chamber of Commerce, 2008). Each industry engages in its own battle with these products and counterfeiters, in hopes of protecting its intellectual property, consumers, and its bottom line. The roots of the counterfeiting industry are deeply intertwined with various …


About The Gabelli School Of Business Dec 2011

About The Gabelli School Of Business

Fordham Business Student Research Journal

The Gabelli School of Business is the undergraduate business school of Fordham University, the Jesuit University of New York. Gabelli’s entire program is based on the Jesuit tradition of cura personalis (care for the whole person), homines pro aliis (men and women for others), and magis (more; i.e., never-ending improvement).


Inaugural Conference For Positive Marketing, Linda Purcell Nov 2011

Inaugural Conference For Positive Marketing, Linda Purcell

Conference for Positive Marketing

Inaugural Conference for Positive Marketing, November 4, 2011