Business Commons^™

Recruiting For Higher Education: The Roles That Print, Web, And Social Media Play In The Decision Process For Prospective Students, Brandon X. Karcher

Department of Computer Graphics Technology Degree Theses

Recruiting in higher education is a process that has been an evolving process since it first began. The most traditional methods for recruiting have been through print, web, and campus visits. However, with new social media like Facebook, Twitter, and other services, many universities have adopted the new media for recruiting purposes. Social media, coupled with a more technologically adept population of prospective students forces universities and colleges to look at an increasing number of mediums for recruiting. There is a lack of literature that documents the usefulness of the newer social media outlets. This study was designed to determine …

Requirements Specification For Dsic: Distribution System For Information And Collaboration, Alex Abrahamian

Computer Science and Software Engineering

There seems to exist an invisible barrier between people that should be connected but for whatever reasons (don't hang out in the same circles, don't go to the same meetings, or are geographically separated) haven't met each other yet.

Normally these people will only meet when others bring them together or they are thrown together on a project. DSIC aims to preempt the person discovery process by allowing a way for people to post ideas, events, and other collaborations in a single place that can then be searched by other users.

The system utilizes postings, user profiles, and a tagging …

Information Sharing Under Mixed Cooperative And Competitive Reward Structures, Shahla Ghobadi Dr

shahla ghobadi Dr

With regard to the increased application of team-based organizational structures, great attention has been devoted to research on work groups. A growing body of literature indicates the crucial role of cooperative or competitive reward structures in determining information sharing patterns, and in turn group performance. The real situations are, however, a mixture of cooperative and competitive- coopetitive- reward structures in different intensities and mix. This study aims to provide a better understanding of coopetitive structures and their impact on group interactions. More specifically, this study investigates how two types of coopetitive reward structures (dominant cooperative and dominant competitive reward structures) …

Value Relevance Of Blog Visibility, Nan Hu, Ling Liu, Arindam Tripathy, Lee J. Yao

Research Collection School Of Computing and Information Systems

This study empirically examines the effect of a non-traditional information source, namely a firm's blog visibility on the capital market valuation of firms. After controlling for earnings, book value of equity and other value relevant variables, such as traditional media exposure, R&D spending, and advertising expense, we find a positive association between a firm's blog visibility and its capital market valuation. In addition, we find blog visibility Grange causes trading, not vice versa. Our findings indicate that non-traditional information sources such as blogs help disseminate information and influence consumers' investment decisions by capturing their attention.

Identifying Barriers And Incentives Related To Attending The Performing Arts: An Examination Of First Year College Students, Laura J. Sweet

College of Journalism and Mass Communications: Theses

Young adults entering their first year of academic study beyond high school face seemingly limitless opportunities. For the first time, they’re on their own: deciding everything from when to eat to where to study and what to do in their free time. Campuses are rich with possibilities. From official student organizations and clubs, to impromptu pizza parties and dorm floor trivia contests, daily decisions create the experiences that shape the life to come. On many large campuses, alongside academic buildings are art galleries and performance spaces. Research shows that early exposures to the arts lead to increased engagement during student …

Projecting A Preferred Identity: How Five Government Contractors Frame Their Corporate Brands Online, Nicole A. Merrifield

Masters Theses

This study expands framing research as a competitive intelligence tool for discerning the message strategies of a company’s competition. A content analysis of five Oak Ridge Associated Universities’ competitor websites was conducted to determine key subject areas and how each competitor positioned their business to a variety of publics. Using Entman (1991, 1993) and Hallahan’s (1999) framing research as the theoretical framework, the study reviews extant literature on corporate use of websites to frame reputations and cultivate relationships. Key findings reveal that ORAU’s competitors are more likely to promote new business, new hires/promotions, awards/honors, and project completions when issuing press …

Identifying Social Influence In Networks Using Randomized Experiments, Sinan Aral, Dylan Walker

Business Faculty Articles and Research

The recent availability of massive amounts of networked data generated by email, instant messaging, mobile phone communications, micro blogs, and online social networks is enabling studies of population-level human interaction on scales orders of magnitude greater than what was previously possible.1'2 One important goal of applying statistical inference techniques to large networked datasets is to understand how behavioral contagions spread in human social networks. More precisely, understanding how people influence or are influenced by their peers can help us understand the ebb and flow of market trends, product adoption and diffusion, the spread of health behaviors such as smoking and …

Creating Social Contagion Through Viral Product Design: A Randomized Trial Of Peer Influence In Networks, Sinan Aral, Dylan Walker

Business Faculty Articles and Research

We examine how firms can create word-of-mouth peer influence and social contagion by designing viral features into their products and marketing campaigns. To econometrically identify the effectiveness of different viral features in creating social contagion, we designed and conducted a randomized field experiment involving the 1.4 million friends of 9,687 experimental users on Facebook.com. We find that viral features generate econometrically identifiable peer influence and social contagion effects. More surprisingly, we find that passive-broadcast viral features generate a 246% increase in peer influence and social contagion, whereas adding active-personalized viral features generate only an additional 98% increase. Although active-personalized viral …

Complex Adaptive Systems Theory Applied To Virtual Scientific Collaborations: The Case Of Dataone, Arsev Umur Aydinoglu

Doctoral Dissertations

This study is the exploration of the emergence of DataONE, a multidisciplinary, multinational, and multi-institutional virtual scientific collaboration to develop a cyberinfrastructure for earth sciences data, from the complex adaptive systems perspective. Data is generated through conducting 15 semi-structured interviews, observing three 3-day meetings, and 51 online surveys. The main contribution of this study is the development of a complexity framework and its application to a project such as DataONE. The findings reveal that DataONE behaves like a complex adaptive system: various individuals and institutions interacting, adapting, and coevolving to achieve their own and common goals; during the process new …

Relation-Specific Creative Performance In Voluntary Collaborations: A Micro-Foundation For Competitive Advantage?, Terence Ping Ching Fan, Duncan Robertson

Research Collection Lee Kong Chian School Of Business

A fundamental question in the strategy literature is how sustainable competitive advantage can be generated within one firm and yet difficult to copy by another. We offer one solution to this conundrum by way of relation-specific performance that is developed in creative projects – where the individuals involved have significant latitude on the intended objectives as well as their collaborators on these projects. Because higher-level cognition is involved in navigating such projects from conception to implementation, there is heightened relation-specificity in their performance – as measured by how widely they are adopted by third-party users. This relationspecificity means that any …

Digitisation's Impacts On Publics: Public Knowledge And Civic Conversation, Alessandro Lovari, Soojin Kim, Kelly Vibber, Jeong-Nam Kim

Research Collection Lee Kong Chian School Of Business

This paper proposes a new way of classifying publics in terms of their adoption and use of digitalised communication technologies. A CATI (computer aided telephone interview) survey of 1,014 citizens revealed that people in Siena, Italy, show different patterns and gaps in adopting new media and technologies as well as in using them in their civic participation and engagement. Based on the survey results, four types of publics are suggested (inactive, analogical, hybrid, and digital publics) and a demographic profile of each public including age, gender, and education is provided. The relationships among public types, level of education, and gender …

Privacy Law And The Internet Using Facebook.Com As A Case Study, Amelia D. Grubbs

Chancellor’s Honors Program Projects

No abstract provided.

One-To-One Laptop Project: Perceptions Of Teachers, Parents, And Students, Matthew D. Constant

Dissertations

One-to-one laptop programs are becoming more prevalent across the world in K-12 institutions. School districts are searching for more engaging tools that seek to have impact on school success, such as grade achievement, college/career preparation, and/or 21st-century skill preparation and attainment. Additionally, boards of education continuously want some positive indication of the return on their substantial financial investment.

This study utilized surveys of three important stakeholder groups (parents, students, and teachers) related to a one-to-one laptop project in a moderately-sized rural Midwestern school district. Perceptions about how often laptops were used in the classroom setting and across content areas (Language …

The Death Of Music Videos?: An Analysis On The Effectiveness Of Music Videos As A Promotional Tool, Carmen Cheng

Business and Economics Honors Papers

This research explored whether or not music videos remained an effective marketing tool for the music industry after the diffusion of the Internet in American culture. As a result of the transitions in media through which music videos were distributed, this project asked the following research questions: 1. What impact has the airing of music videos on MTV had on music sales? 2. What was the impact of music videos on sales when music videos moved from airing on television to being distributed over the Internet?

Explore Guerrilla Marketing Potentials For Trade Show, Jie Chen

UNLV Theses, Dissertations, Professional Papers, and Capstones

This is an exploratory research paper trying to identify effective guerrilla marketing practices in solving tradeshow marketing challenges. Major problems faced by trade show marketers are analyzed in the beginning: limited marketing budget, ineffective marketing tools and dissatisfaction from exhibitors. The study introduced guerrilla marketing methods by both exploring the theory and identifying successful cases. At the end, specific guerrilla marketing guidelines were built for tradeshow marketers.

Avatars, Blabberize, And Cell Phones: Abc's Of The Digital Age [Paper], Kay S. Gandy, Rebecca Stobaugh

School of Teacher Education Faculty Publications & Presentations

The Digital Age is revolutionizing education. Educators need to be well-trained on the variety of technology tools available. Technology tools captivate the interest of students and encourage high-levels of engagement. Often, the daily lives of students are rich in technology, while teachers lack the knowledge or skills to integrate technology into the curriculum. Two university teacher education professors will share innovative technology tools to enhance instruction. The tools were modeled in education courses for preservice teachers and transferred into K-12 classrooms. Technology tools included: Skype, PhotoPeach, Prezi, Blabberize, Xtranormal, Poll Everywhere (voting with cellphones), Tagxedo, GPS, and GIS. For example, …

Marketing Tourist Destinations To Media Savvy Consumers: An Alternative Model, Janet Hanlan, Stephen Kelly

Adjunct Professor Stephen J Kelly

No abstract provided.

Analyzing The Role Of Icts In The Tunisian And Egyptian Unrest From An Information Warfare Perspective, Brett Van Niekerk, Kiru Pillay, Manoj Maharaj

Manoj Maharaj

In January 2011, the Tunisian government stepped down after weeks of protests; this was followed by unrest and protests in Egypt against the Egyptian government, leading also to the resignation of its president. Demonstrations in both countries were facilitated in some part by the online social media and related information and communications technologies that impacted the flow of information. The manner in which the information and communication technologies were employed suggests that the uprisings were a form of social information warfare. To provide an alternative understanding of the role of technology and information in the events that led to the …

The Information Warfare Lifecycle Model, Manoj Maharaj, Brett Van Nikerk

Manoj Maharaj

No abstract provided.

Strategic Planning For Digital Convergence In South African Businesses, Manoj Maharaj, Kiru Pillay

Manoj Maharaj

No abstract provided.

Commons / Commodity: Peer Production Caught In The Web Of The Commercial Market, Bingchun Meng, Fei Wu

Philip F Wu

The development of digital technology and computer networks has enabled many kinds of online collaboration. This article examines Zimuzu, a Chinese case of online peer production, which provides an opportunity to extend our understanding of how the tensions between the commodity and commons production models are being articulated in an online setting. Using empirical evidence collected from face-to-face interviews, online posts and online ethnographic observation, our analysis demonstrates that there is constant negotiation over which aspects of the two seemingly opposing models will be adopted by the community. We argue that it is important to conceptualize the peer production process …

Measuring Intellectual Capital In Corporations, Philadelphia University

Philadelphia University, Jordan

No abstract provided.

Mixed Reality Environment For Web-Based Laboratory Interactive Learning, Philadelphia University

Philadelphia University, Jordan

No abstract provided.

Modeling An Interactive Fms Scheduler Using Colored Petri Nets, Philadelphia University

Philadelphia University, Jordan

No abstract provided.

Studies On Taxonomy And Ecology Of Some Fish Larve From The Gulf Of Aqaba, Philadelphia University

Philadelphia University, Jordan

No abstract provided.

تلخيص ونبذة عن كتاب الجراحة التجميلية في الجوانب القانونية والشرعية, Philadelphia University

Philadelphia University, Jordan

No abstract provided.

Quality Evaluation Of Reconstructed Biological Signals, American Journal Of Applied Sciences, 6 (1): 187-193, 2009., Philadelphia University

Philadelphia University, Jordan

No abstract provided.

Guidelines For Teaching These Speech Acts, Philadelphia University

Philadelphia University, Jordan

No abstract provided.

Exploration And Impacts Of Utilizing Computerized Information Systems Field Study: At The Headquarters Of Jordanian Ministry Of Education, Philadelphia University

Philadelphia University, Jordan

No abstract provided.

Spatial Organization Of The International Tourism Flows In Jordan, Philadelphia University

Philadelphia University, Jordan

No abstract provided.