Business Commons^™

Trust And Investments Across Cultures, Thomas D. Berry, Omur Suer

Thomas D Berry

Cultural Landscape In Mongolian Tourism, R Buckley, Claudia Ollenburg, L Zhong

Claudia Ollenburg

The Mongolian steppes and their nomads, horses, herds and gers form a cultural landscape which is the region’s icon attraction, the central image in Mongolian marketing, the key feature of its flagship tourism products, and the most heavily commoditized component of its industry. In other Mongolian landscapes, and also in the steppes of neighboring regions and the grasslands of Africa, Australia, and North America, natural and cultural heritage are treated as separate attractions. The concept of cultural landscape is heavily used in a World Heritage context, has a significant role to play in the global tourism industry, and deserves further …

Marketing Blackness: How Advertisers Use Race To Sell Products, David Crockett

David Crockett

Marketing blackness, or black cultural identity, involves promotional strategies reliant on persons and other symbolic and material representations socially and historically constructed as black (e.g. speech and phonetic conventions, folklore, style, fashion, music, usage of the body, and the black physical form). This research presents a framework that assesses the strategic role blackness representations play in US advertising. The framework addresses the fundamental question of how advertisers use blackness representations to deliver promises about their products’ benefits, a necessary first step in ultimately understanding their effectiveness and their impact on blackness itself. The framework orders blackness representations along two dimensions …

The Impact Of Culture On Inter And Intra Organization Supply Chains At Nissan, Carol Gill

Carol Gill

This paper examines how national and organizational culture influences supply chain management. To do this it reports on the case of Nissan Motor Company and finds that Japanese national culture had a significant impact on Nissan’s inter organizational supply chain. In addition to this, national culture influenced organizational culture which had a substantive impact on Nissan’s intra organizational supply chain. This article also analyses how Nissan was able to integrate its internal supply chain through culture change that successfully introduced Anglo business and human resource management practices into a Confusion Asian culture. It concludes that Nissan's organization culture had a …