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An Investigation Of Tourists’ Patterns Of Obligation To Protect The Environment, Sara Dolnicar, Friedrich Leisch
An Investigation Of Tourists’ Patterns Of Obligation To Protect The Environment, Sara Dolnicar, Friedrich Leisch
Faculty of Commerce - Papers (Archive)
Destinations are increasingly concerned about the environmental sustainability of the local tourism industry. A number of authors have proposed a demand-driven approach to sustainable destination management as a complementary measure to traditional supply-sided interventions. However, there is little empirical evidence to support the feasibility of such a demand-driven approach. This study contributes to this gap by investigating whether individuals who feel morally obliged to behave in an environmentally friendly manner represent useful target segments for destination management aiming to improve the ecological sustainability of the local tourism industry. Results indicate that distinctly different moral obligation segments exist that differ in …
Environment-Friendly Tourists: What Do We Really Know About Them?, Sara Dolnicar, Geoffrey I. Crouch, Patrick Long
Environment-Friendly Tourists: What Do We Really Know About Them?, Sara Dolnicar, Geoffrey I. Crouch, Patrick Long
Faculty of Commerce - Papers (Archive)
Sustainable tourism and ecotourism have now been researched in depth for some years. This paper highlights that researchers still have only a limited understanding of what tourist behaviour can be considered as sustainable, and little consensus about who environment-friendly tourists (EFTs) actually are. This study reviews theoretical and empirical studies by tourism researchers, and explores work done on environment-friendly behaviour in other disciplines. Results indicate that operationalisations of EFTs are inconsistent and, at times, do not ensure that EFTs are actually studied, thus jeopardising the quality of cumulative knowledge on this critical issue. There is little insight into who EFTs …
Selective Marketing For Environmentally Sustainable Tourism, Sara Dolnicar, Friedrich Leisch
Selective Marketing For Environmentally Sustainable Tourism, Sara Dolnicar, Friedrich Leisch
Faculty of Commerce - Papers (Archive)
The natural environment represents the main resource for many tourism destinations and tourists are increasingly interested in spending their vacation in unspoilt natural areas. Consequently, destination managers are under increased pressure to implement ecologically sustainable practices. Selective targeting of tourists has been proposed as one approach to sustainable destination management, but the feasibility of this approach remains untested. Therein lies the contribution of this study. Results from a survey of 1000 Australians indicated that market segments based on past environmentally friendly behaviour at the destination represent distinct groups with respect to psychographic, behavioural and socio-demographic personal characteristics. These explanatory variables …
Are Green Tourists A Managerially Useful Target Segment?, Sara Dolnicar, K. Matus
Are Green Tourists A Managerially Useful Target Segment?, Sara Dolnicar, K. Matus
Faculty of Commerce - Papers (Archive)
Environmental sustainability in tourism has received significant attention among destination managers and researchers alike. Yet the range of measures proposed to reduce the environmental footprint of tourists at a destination remains limited to measures taken at the destination, as opposed to marketing measures which aim to attract truly green tourists. The potential of using green tourist as a market segment, however, has not been established to date.
We review published profiles of green tourists and assess the managerial usefulness of this segment using theoretical criteria of segment attractiveness. Results indicate that much is known about the distinctive characteristics of green …