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Full-Text Articles in Business
Personal Data Collection Via The Internet: The Role Of Privacy Sensitivity And Technology Trust, Susan K. Lippert, Paul Michael Swiercz
Personal Data Collection Via The Internet: The Role Of Privacy Sensitivity And Technology Trust, Susan K. Lippert, Paul Michael Swiercz
Journal of International Technology and Information Management
Policy makers and researchers from a wide range of perspectives have expressed concern about the interplay between privacy rights and information exchanges via the Internet. Of particular interest has been the challenge of protecting sensitive personal information. In this paper, we assert that user willingness to share sensitive data is an area of critical concern and requires additional investigation. In an effort to enrich the dialogue on the question of voluntary sharing of sensitive personal data via the Internet, we present a model showcasing the relationship between personal data sharing, privacy sensitivity, and technology trust and discuss how organizations can …
A Framework And Guide For Understanding The Creation Of Consumer Trust, Joseph A. Cazier
A Framework And Guide For Understanding The Creation Of Consumer Trust, Joseph A. Cazier
Journal of International Technology and Information Management
This paper develops a framework and model for building trust by combining research on the creation of trust with the dimensions of trust: ability, benevolence and integrity. By combining these dimensions in a matrix with the types of trust production based on characteristics, process and institutions, the paper develops a robust 3 x 3 matrix with which to categorize and understand trust production. The framework is developed and analyzed in the light of literature on consumer trust. This framework can help researchers, practitioners and consumers understand trust creation and assist businesses in developing a comprehensive strategy for managing trust.