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"When Are The Japanese Japanese?" Negotiating Japanese Cultural Identity In A Japan-Us Binational Organization, Noriko Yagi

Scholarship and Professional Work - Business

Based on a seven-month ethnographic study in a Japanese subsidiary in the US located in Southern California, this research describes when the organization members categorized as the Japanese are Japanese. One of the purposes of the research is to challenge the widely held assumption in the body of international business research that every organization member from a certain nation is under the influence of the national culture all the time in terms of its impact on their behavior, cognition and emotive expressions. This research brings the assumption that an individual could have multiple cultural identities into the analysis. Under this …