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Full-Text Articles in Business
Proposed Marketing And Advertising Campaign For The United Negro College Fund, Rashida Patrice Hamm
Proposed Marketing And Advertising Campaign For The United Negro College Fund, Rashida Patrice Hamm
Theses Digitization Project
This project seeks to develop a marketing and advertising campaign for the United Negro College Fund (UNCF). The proposed California campaign is designed to reach an underserved target market in the state of California and to increase donations to the UNCF by one million dollars a year.
Acquiring An Existing Business, Teodocio Ramirez
Acquiring An Existing Business, Teodocio Ramirez
Theses Digitization Project
The goal of this project is to review the literature on how to buy an existing business and to synthesize the material into a written instructional manual that a regular individual or aspiring entrepreneur can use in understanding the process necessary to buy an existing small business.
A Web Design Shop For Local Business Owners, Mary Colleen Rice
A Web Design Shop For Local Business Owners, Mary Colleen Rice
Theses Digitization Project
This project explores the question of why local business owners are not taking advantage of the benefits the Web has to offer. It presents information that small business owners could use to develop websites for their businesses. It also examines what it would take to start a web design business targeted at local merchants.