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Disintermediation In The United States Air Travel Industry Who Hold The Power Of Booking Strength, Preenida Gajaseni
Disintermediation In The United States Air Travel Industry Who Hold The Power Of Booking Strength, Preenida Gajaseni
Theses Digitization Project
The purpose of this study is to investigate the correlation of U.S. domestic air travelers and patterns of air travel purchase within the U.S. air travel industry. Influences on the patterns of air travel purchase involved 1) demographic characteristics of travelers 2) benefits to the customer 3) customer attitude toward service providers' (defined as airlines, web-based travel agents, and traditional travel agents and 4) information sources used to select and book a flight for business and leisure trips.