Business Commons^™

The Impact Of Cultural And Religious Values On Television And Newspaper Advertising Content And Appeal: A Cross-Cultural Study Of The United States And The Arab World, Morris A. Kalliny

Theses and Dissertations - UTB/UTPA

Standardization versus adaptation of advertising has been a subject of great controversy that has been debated for more than 50 years. Scholars have pointed out the increasing demand for more cross-cultural research on advertising content that can contribute to the standardization versus adaptation debate. Scholars have also pointed out that although the Arab world offers great opportunities for multinational corporations, the Arab world has been severely neglected in academic research. To comply with this demand, this study investigates the similarities and differences of the manifestation of cultural and religious values in the U.S. and the Arab world (Egypt, Lebanon, Kuwait, …

Marketing To The 'Liberated' Woman: Feminism, Social Change, And Beauty Culture, 1960--2000, Elizabeth A. Kreydatus

Dissertations, Theses, and Masters Projects

This dissertation is a study of the influence of the women's movement on the marketing of beauty products between 1960 and 2000. The first and last chapters study feminist critiques of normative beauty standards and explore the challenges feminists faced when they tried to effect cultural change.;While the dissertation is framed by analysis of feminist engagement with beauty culture, the bulk of the dissertation examines beauty industries, focusing on the ways that these industries reflect debates over woman's identity and status. Chapter two traces the marketing of perfume between 1960 and 2000 by chronicling changing advertising campaigns as marketers adapted …

Keeping A Town Alive?: The Civil War Re-Enactment Of The Battle Of Pilot Knob, Laura Marie Gentry

Honors Theses

There is a place surrounded by thousands of acres of natural forests encircled by seven beautiful state parks nestled between the highest peaks in Missouri with rich Ozark history. Imagine three small towns situated in a valley of the Ozarks Mountains surrounded by breathtaking scenery, a perfect retreat from busyness of the city and the working world. Would you be interested in escaping here for a weekend or possibly for the rest of your life?

If you even entertained the idea, local Chamber of Commerce officials succeeded in making you believe that Arcadia Valley or the towns of lronton, Arcadia, …

A Novel Approach: How E-Book Technology Is Impacting The American Fiction Market, Jodi L. Kastel

Seton Hall University Dissertations and Theses (ETDs)

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Assessing The State Of Black America In Terms Of Black Buying Power From 1990 To Present, Samina J. Mcgill

Seton Hall University Dissertations and Theses (ETDs)

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