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Ethnography As Research Methodology For International Business Studies : Its Complementary Role To The Methodology Based On A Positivistic Paradigm, Noriko Yagi

Scholarship and Professional Work - Business

A goal of this paper is to introduce ethnography to the Japanese audience as research methodology for international business studies. Ethnography is defined as the study of describing a culture of a group of people. In the United States, ethnography has been established as one of the research methods in organizational studies. This does not apply to Japan, however. Thus, the paper aims to fill the void and inform the Japanese audience about how ethnography can contribute extending our understanding of the complexity of international cross-cultural management. The paper begins with outlining characteristics of ethnography in comparison to research methodology …