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The Impact Of Cultural Values On Email Acceptance : Evidence From The Prc, Linjun Huang
The Impact Of Cultural Values On Email Acceptance : Evidence From The Prc, Linjun Huang
Theses & Dissertations
Global deployment in information technology (IT) requires understandings of the cultural constraints in technology acceptance and usage behavior. Prior research indicates that the salient technology acceptance models may not be applicable to all cultures since empirical support was mainly obtained from North America. Cultural impact on user acceptance is still at the early stage of research. There has been little research done on technology acceptance and usage behavior in the context of China, which exhibits distinctive cultural differences from countries in North America. The purpose of this thesis is to test the cross-cultural applicability of Technology Acceptance Model in the …