Business Commons^™

An Examination Of Consumer Opinions Regarding Hotel Websites, Jeremy Burnett

Masters Theses

Internet reservations are a growing portion of the distribution channels in the hotel industry. With this growing area of marketing and sales of hotel rooms comes a need for clarification of the needs of both the hotel and the consumer. This study examines consumer preferences and opinions about the features and functions available on hotel websites with respect to the type of website used by the consumer. Two researcher developed survey instruments were used in this study. The first survey process identified and refined the features and functions to be examined through a series of interviews with users of online …