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Full-Text Articles in Business
Japanese, U.S Tourists: Hotel Selections, Minho Cho
Japanese, U.S Tourists: Hotel Selections, Minho Cho
Hospitality Review
The author reports the results of an exploratory study concerning the importance placed on attributes of hotel selection by Japanese and American guests and cultural differences between these two groups, which represent the largest market for Korean international tourist hotels. The findings suggest that Hofstede's (1960) four dimensions of cultural values can be used to help marketers better understand their guest's hotel selection criteria.
The Reasonable Man On Tour, Laurence D. Gore
The Reasonable Man On Tour, Laurence D. Gore
Hospitality Review
The "reasonable man" standard is one to which all rational persons should subscribe. The author relates the standard to the travel industry and the fate of travels.