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Full-Text Articles in Business
Leadership In Computer-Mediated Communication: Implications And Research Directions, Gerard George, Randall G. Sleeth
Leadership In Computer-Mediated Communication: Implications And Research Directions, Gerard George, Randall G. Sleeth
Research Collection Lee Kong Chian School Of Business
Despite the importance of interpersonal influence processes in computer-mediated communication (CMC) environments, the emergence and functioning of leaders in CMC settings remains unstudied. An initial model and propositions address the possible extension of selected leadership models beyond face-to-face (FTF) communications and into the non-face-to-face CMC environment. We (1) model relevant variables for CMC leadership, (2) briefly review the implications of selected leadership models regarding these CMC variables, and (3) extend leadership models into the CMC sphere.
Corporate Name Vs Brand Name: Demystification Of Controversy, B. C. Ghosh, Min Lie Chan, Wee Liang Tan
Corporate Name Vs Brand Name: Demystification Of Controversy, B. C. Ghosh, Min Lie Chan, Wee Liang Tan
Research Collection Lee Kong Chian School Of Business
The board of directors worry about it, researchers paper it, and ad men talk about it. But few managers really know whether or not image affects the purchase of the company’s products - particularly in the consumer market” [Hardy 1970, pg. 70]. Up till today, there remains a general lack of understanding of the determinants and consequences of corporate associations, though researchers have begun to make inroads [Brown, 1997]. Addressing the above issue, the overall objective of this paper is to determine if there is any congruence between promoting consumer brand name in the FMCG industry and the retailers’ corporate …