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Full-Text Articles in Business
December 1999, Inland Empire Business Journal
December 1999, Inland Empire Business Journal
Inland Empire Business Journal
Ohio Student is Youngest Artist to Win Federal Duck Stamp Art Contest 5
Two Postmen Find a Paper ‘Pot of Gold’ in the Desert 16
A Special Overture to a New Millennium is Planned for New Year’s Eve 16
Advice for 30,000 Medicare Beneficiaries Being Dropped From Their HMOs on January 1 19
Why Prevention Doesn’t Work 23
The Importance of Corporate Well-Care 24
How the Balance Budget Act of 1997 Hurts Hospitals 24
Pomona Valley Hospital Medical Center Recognized as One of State’s Top Performing Hospitals 25
A Different Approach to the Labor Market 26
Will Riverside County Show …
Floating A University Website: If You're Going To Fish, Bring The Right Bait, Oscar T. Mcknight, Ronald Paugh
Floating A University Website: If You're Going To Fish, Bring The Right Bait, Oscar T. Mcknight, Ronald Paugh
Oscar T McKnight Ph.D.
Visual and printed information desired by precollege students were examined using a cluster technique. Significant relationships between the ACT score and student preferences were found. Several recommendations are offered to assist college and university administrators integrate the research and interactivity of the Web into their overall marketing strategy.
November 1999, Inland Empire Business Journal
November 1999, Inland Empire Business Journal
Inland Empire Business Journal
INDEX
DEPARTMENTS AND COLUMNS
AT DEADLIND.....................................................................................3
EDITORIAL/COMMENTARY............................................................ 6
CLOSE UP: TYLER STROH.................................................................7
CORPORATE PROFILE: MINDRUM PRESCISION INC…..............9
CORNER ON THE MARKET...............................................................10
GETTING ORGANIZED.......................................................................11
COMPUTERS/SOFTWARE..................................................................12
EMPLOYER’S GROUP.........................................................................13
MANAGING...........................................................................................14
LAW........................................................................................................15
LIST: COMMERCIAL BUILDING DEVELPERS................................3
LEASING GUIDE…………...................................................................39, 42 & 43
LIST: COMMERCIAL REAL ESTATE BROKERS.............................40
LIST: FASTEST GROWING COMPANIES..........................................41 & 48
MORTGAGE LENDERS........................................................................44
MANAGER’S BOOKSHELF.................................................................46
DUFF & PHELPS, LLC STOCK SHEET…...........................................49
RESTAURANT REVIEW.......................................................................56
MEAD ON WINE....................................................................................51
RESOURCE DIRECTORY ....................................................................62
CHAMBERS OF COMMERCE..............................................................63
CALENDAR ...........................................................................................65
EXECUTIVE TIME OUT .......................................................................66
NEWS AND FEATLRES
Consul Juan Jose Salgado Strives to Reinforce Community Ties and Stich
Together a Strong Fabric of Unity.......................................................................5
Employee Benefits – Morale Buster …
October 1999, Inland Empire Business Journal
October 1999, Inland Empire Business Journal
Inland Empire Business Journal
DEPARTMENTS AND COLUMNS
AT DEADLINE. ........................................................................... 3
EDITORIAL/COMMENTARY……………………………………………. 6
CLOSE UP: JOHN RICHARDSON ....................................................... 7
CORPORATE PROFILE: CLIFFSTAR CORPORATION .................... 9
MANAGING.. ... .. . ............................................................................ 10
GETTING ORGA"iiZED .... . ................................................................. 11
COMPUTERS/SOFTWARE ..................................................................... I2
EMPLOYER'S GROUP ........................................................................ 13
CORNER ON THE MARKET ................................................................. l4
LAW ............................................................................................................. 15
LIST: COMPUTER RETAILERS .................................................. 30 & 32
LIST: INTERNET SERVICE PROVIDERS ................................................ .40
LIST: COPIERS, FAX AND BUSINESS EQUIPMENT RETAILERS ........ .42
MANAGER 'S BOOKSHELF ................................................................... 43
LIST: LONG DISTANCE COMPANIES ...................................................... 44
LIST: INTERNET TELECOMMUNICATIONS .......................................... 44
LIST: INTERNET SERVICE PROVIDERS……………………………………… .46
LIST: …
September 1999, Inland Empire Business Journal
September 1999, Inland Empire Business Journal
Inland Empire Business Journal
DEPARTMENTS AND COLUMNS
AT DEADLINE ......................... ............................................... .................... .3
EDITORIAL/COMMENTARY .................................................................. 6
CLOSE UP: CLIFFORD O. YOUNG ........................................................ 7
PRO/CON ............................................................ …
August 1999, Inland Empire Business Journal
August 1999, Inland Empire Business Journal
Inland Empire Business Journal
DEPARTMENTS AND COLUMNS
AT DEADLINE ............................................................................................ .3
EDITORIAL/COMMENTARY .................................................................. 6
CLOSE UP: D. TAD LOWREY ................................................................. 7
PRO/CON ..................................................................................................... 8
CORPORATE PROFILE: NEW TRAINING CENTER ......................... 9
MANAGING ............................................................................................... 10
GETTING ORGANIZED .......................................................................... 11
COMPUTERS/SOFTWARE ..................................................................... l2
EMPLOYER'S GROUP ............................................................................ l3
CORNER ON THE MARKET ................................................................. l4
LIST: ENVIRONMENTAL COMPANIES .............................. 15, 20 & 22
LAW ............................................................................................................. 18
LIST: I.E. LARGEST EMPLOYERS ...................................... 26, 28, 29 & 34
LIST: MESSENGER SERVICES ................................................................ .36
LIST: MBA/EXECUTIVE PROGRAMS ..................................................... 38
MANAGER'S BOOKSHELF ................................................................... 4l
DUFF & PHELPS, LLC STOCK SHEET ............................................... 43
DESERT BUSINESS JOURNAL ............................................................. 44
RESTAURANT REVIEW ...................... .................................................. 50 …
July 1999, Inland Empire Business Journal
July 1999, Inland Empire Business Journal
Inland Empire Business Journal
DEPARTMENTS AND COLUMNS
AT DEADLINE ........................................................................................... .3
EDITORIAL/COMMENTARY .................................................................. 6
CLOSE UP: STAN CRUISE ....................................................................... 7
PRO/CON ................................................................................................... 8
CORPORATE PROFILE: MAGELLAN SYSTEMS .............................. 9
MANAGING .............................................................................................. 10
GETTING ORGANIZED .......................................................................... 11
COMPUTERS/SOFTWARE .................................................................... 12
EMPLOYER'S GROUP ............................................................................ l3
CORNER ON THE MARKET ................................................................. 14
LAW ............................................................................................................. 15
LIST: CERTIFIED PUBLIC ACCOUNTANTS ..................................... 26
LIST: COMMERCIAL PRINTERS .................................................... 28 & 31
LIST: PUBLIC RELATIONS FlRM ........................................................... 36
LIST: BUSINESS & LIABILITY INSURANCE AGENCIES .......................38
MANAGER'S BOOKSHELF ...................................................................41
LIST: STAFF LEASING COMPANIES ........................................................ 44
DESERT BUSINESS JOURNAL ............................................................. 46
DUFF & PHELPS, LLC STOCK SHEET ............................................... 51
RESTAURANT REVIEW ................ , …
June 1999, Inland Empire Business Journal
June 1999, Inland Empire Business Journal
Inland Empire Business Journal
DEPARTMENTS AND COLUMNS
AT DEADLINE ............................................................................................ .3
EDITORIAL/COMMENTARY .................................................................. 6
CLOSE UP: DR. GORDON PATZER ...................................................... 7
PRO/CON ..................................................................................................... 8
CORPORATE PROFILE: .......................................................................... 9
MANAGING ............................................................................................... 10
GETTING ORGANIZED .......................................................................... 11
COMPUTERS/SOFTWARE ............................……………………12
EMPLOYER'S GROUP ............................................................................ 13
CORNER ON THE MARKET ................................................................. 14
LAW ............................................................................................................. 15
LIST: HOSPITALS SERVING THE I.E ........................................ 26 & 28
LIST: TOP SAVINGS & LOANS AND FEDERAL SAVINGS BANKS ......... 40
MANAGER'S BOOKSHELF ................................................................... 41
LIST: LARGEST CREDIT UNIONS IN THE I.E ........................................ 42
LIST: SUBSTANCE ABUSE PROGRAMS IN THE I.E. .............................. 44
DESERT BUSINESS JOURNAL ............................................................. 46
DUFF & PHELPS, LLC STOCK SHEET ............................................... …
May 1999, Inland Empire Business Journal
May 1999, Inland Empire Business Journal
Inland Empire Business Journal
DEPARTMENTS AND COLUMNS
AT DEADLINE ............................................................................................ .3
EDITORIAL COMMENTARY .................................................................. 6
CLOSE UP: DR. B. LYN BEHRENS ......................................................... 7
PRO/CON ..................................................................................................... 8
CORPORATE PROFILE: ASSOCIATED ENGINEERS ....................... 9
MANAGING ............................................................................................... 10
GETTING ORGANIZED .......................................................................... 11
COMPUTERS/SOFTWARE ..................................................................... 12
EMPLOYER'S GROUP ............................................................................ 13
CORNER ON THE MARKET ................................................................. l4
LAW ............................................................................................................. 15
FACES IN BUSINESS ............................................................................... l8
LIST: EMPLOYMENT SERVICE AGENCIES ..................... 32, 34 & 36
LIST: LAW FIRMS ............................................................................. 45 & 46
DUFF & PHELPS, LLC STOCK SHEET ............................................... 5l
DESERT BUSINESS JOURNAL ............................................................. 55
LIST: DENTAL PLANS ........................................................................... 57
MANAGER'S BOOKSHELF ................................................................... 61
RESTAURANT REVIEW ......................................................................... 62
MEAD ON …
April 1999, Inland Empire Business Journal
April 1999, Inland Empire Business Journal
Inland Empire Business Journal
DEPARTMENTS AND COLUMNS
AT DEADLINE ............................................................................................ .3
EDITORIAL/COMMENTARY .................................................................. 6
CLOSE UP: GREG DEVEREAUX ........................................................... 7
PRO/CON………………………………………………………………………….. 8
CORPORATE PROFILE: PHARAOH'S LOST KINGDOM ................ 9
MANAGING ............................................................................................... 10
GETTING ORGANIZED .......................................................................... 11
COMPUTERS/SOFTWARE ..................................................................... l2
FACES IN BUSINESS ............................................................................... 13
CORNER ON THE MARKET ................................................................. 14
PWR LINE .................................................................................................. 15
LAW ............................................................................................................. l6
EMPLOYER'S GROUP ............................................................................ 17
LIST: TOP TRVEL AGENCIES ………………………………………. 22 & 34
LIST AMUSEMENT ATTRACTIONS ........................................................ 24
LIST: VISITORS AND CONVENTION BUREAU ............................. 27
LIST: RESORTS AND VACATION SPOTS ........................................... 28
LIST: MEETING FACILITIES ...................................................... 34 & 36
DESERT BUSINESS JOURNAL ............................................................. 46
DUFF & PHELPS, LLC …
Optimum Advertising Pulsation Strategies: A Dynamic Programming Approach, Hongkai Zhang
Optimum Advertising Pulsation Strategies: A Dynamic Programming Approach, Hongkai Zhang
Doctoral Dissertations
This study, using the dynamic programming approach, has addressed the problem of optimally allocating a fixed advertising budget of a monopolistic firm over a planning horizon comprised of n equal periods to maximize two popular measures of advertising performance: (1) profits related to the advertising effort (discount factor r = 0), and (2) present value of profits related to the advertising effort (discount factor r > 0).
Two dynamic programming models that use the modified Vidale-Wolfe model to represent sales response to advertising are formulated with respect to whether the time value of money is considered. For a planning horizon comprised …
March 1999, Inland Empire Business Journal
March 1999, Inland Empire Business Journal
Inland Empire Business Journal
DEPARTMENTS AND COLU\INS
AT DEADLINE ............................................................................................ .3
EDITORIAL/COMMENTARY .................................................................. 6
CLOSE UP: ROGER HOGAN ........................................................................... 7
PRO/CON ..................................................................................................... 8
CORPORATE PROFILE: LIFEPOINT INC………………. ......................... 9
MANAGING………………… ..................................................................... 10
GETTING ORGANIZED .......................................................................... 11
PWR LINE….………………………………………………………. 12
FACES IN BUSINESS ............................................................................... 13
CORNER ON THE MARKET ................................................................. 14
EXPORTING .............................................................................................. 15
COMPUTER/SOFTWARE……………………………………………………………. 18
LIST: THE TOP HMOS……………………………………………………….. 22
LIST: THE TOP PPOS……………………..………………………………. 24
LIST: INDEPENDENT BANKS ……………………………………………… 28
LIST:INLAND EMPIRE MALLS……………. ..................................... 44 & 45
DESERT BUSINESS JOURNAL…………………… ………………… 46
DUFF & PHELPS. LLC STOCK SHEET………………………………. 51
MANAGER'S BOOKSHELF ......................................................................... 53
RESTAURANT REVIEW…………………. .............................................. 54
MEAD ON WINE………………………………………………………….. 55
CALENDAR ………………………………………………………………… 61 …
February 1999, Inland Empire Business Journal
February 1999, Inland Empire Business Journal
Inland Empire Business Journal
DEPARTMENTS AND COLUMNS
AT DEADLINE ............................................................................................ .3
EDITORIAL…COMMENTARY .................................................................. 6
CLOSE UP: NELL SOTO ........................................................................... 7
PRO/CON ..................................................................................................... 8
CORPORATE PROFILE: AVERBECK INSURANCE.. ......................... 9
COMPUTERS/SOFTWARE ..................................................................... 10
GETTING ORGANIZED .......................................................................... 11
THE EMPLOYERS GROUP ................................................................... 12
FACES IN BUSINESS ............................................................................... 13
CORNER ON THE MARKET ................................................................. 14
EXPORTING .............................................................................................. 15
LAW ............................................................................................................. 16
MANAGING ............................................................................................... 17
LIST: TOP COMMERCIAL CONTRACfORS ..................................... 35
DUFF & PHELPS, LLC STOCK SHEET ............................................... 38
UST: RESIDENTIAL REAL ESTATE BUILDERS ..................................... 40
LIST: ARCHITECTUAL ENGINEERING FIRMS ………………… 43 & 44
DESERT BUSINESS JOURNAL ............................................................. 45
EXECUTIVE OUT ......................................................................... 46
MANAGER'S BOOKSHELF .................... , .............................................. …
January 1999, Inland Empire Business Journal
January 1999, Inland Empire Business Journal
Inland Empire Business Journal
DEPARTMENTS AND COLUMNS
AT DEADLINE ........................................................................................... .3
EDITORIAL COMMENTARY: .................................................................. 6
CLOSE UP: FLOYD C. CLEM: …………………………………………7
PRO/CON ................................................................................................... 8
CORPORATE PROFILE: HIX HOMES ................................................. 9
COMPUTERS/SOFTWARE ..................................................................... 10
GETTING ORGANIZED .......................................................................... 11
THE EMPLOYERS GROUP ................................................................... 12
FACES IN BUSINESS ............................................................................... 13
CORNER ON THE MARKET ................................................................. l4
EXPORTING .............................................................................................. 15
LAW ............................................................................................................. l6
LIST: CONTRACTOR'S HIT LIST .............................................. 26 & 28
CROWELL, WEEDON STOCK SHEET ............................................... 32
PWR LINE .................................................................................................. 36
LIST: COLLEGES AND UNIVERSITIES .................................................... 38
LIST: COMMUNITY COLLEGES ........................................................ .40
LIST: FINANCIAL BROKERAGE FIRMS .......................................... .44
DESERT BUSINESS JOURNAL ............................................................. 45
RESTAl RA.'IT RE\ IE\., ………………………………………………… …
Advertising Slogans And University Marketing: An Exploratory Study Of Brand-Fit And Cognition In Higher Education, Oscar T. Mcknight, Ronald Paugh
Advertising Slogans And University Marketing: An Exploratory Study Of Brand-Fit And Cognition In Higher Education, Oscar T. Mcknight, Ronald Paugh
Oscar T McKnight Ph.D.
It is not uncommon for universities to develop and market their advertising slogan. This study examines institutional advertising slogans, and empirically tests the cognitive component of brand-fit. Findings are indicative of a relationship between cognition and university advertising slogans. Implications for university communications are marketing strategies are discussed.