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Expenditure Profiles And Marketing Responsiveness Of Nonresident Visitor Groups To Montana, Kim Mcmahon, Kristin Aldred Cheek

Institute for Tourism and Recreation Research Publications

Provides expenditure characteristics of nonresident visitors in Montana during the summer, winter, and shoulder seasons. Examines total expenditures by groups as well as distribution of expenditures by sector of spending. Travel groups are characterized by season of visit, primary reason for trip to Montana, area of travel groups residence, and primary recreation attraction to Montana. Also explores the issue of marketing responsiveness and provides a discussion on which groups are most likely to respond to promotional marketing and why.