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Business Commons

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1977

Theses/Dissertations

Mass merchandising

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Full-Text Articles in Business

A Follow-Up Of Weber State College's Cash Register Training Graduates, Curtis W. Youngman May 1977

A Follow-Up Of Weber State College's Cash Register Training Graduates, Curtis W. Youngman

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

As mass merchandising has become an important part of our American way of life and as competition has increased, marketers have recognized the need for a positive public image. Many retail store managers are now evaluating all inside selling activities to determine locations within the store that contribute to improved customer relations. The checkout station is considered one of the best areas for effective customer relations since the checker-cashier is of~en the only employee the customer contacts while shopping and since all customers must leave through the checkout area in many stores. Retail store managers recognize the need f or …