Business Commons^™

Product And Consumer Characteristics As Moderators Of Consumer Response To Sustainable Products, Kealy Carter

Theses and Dissertations

This dissertation consists of two essays. In both, product sustainability is broadly focused on the environmental and social performance (Luchs et al. 2010) of a product. The first essay explores the role of firm sustainability reputation in behavioral intentions for sustainable products. Additionally, this essay applies construal level theory (Liberman and Trope 1998; Vallacher and Wegner 1985, 1987) and addresses the situation that exists wherein sales of sustainable products produced by firms founded under sustainability principles are more stable than those produced by traditional firms (Clifford and Martin 2011). The second essay introduces a measure of consumer perceived product sustainability …

A Model For Meeting And Event Venues To Implement Green Practices, Justine Clewer

UNLV Theses, Dissertations, Professional Papers, and Capstones

In 2007 green meetings were ranked as the third most anticipated trend by Event Solutions magazine’s survey of 1,350 event professionals, however by 2011 it was an emerging trend (Goldblatt, 2012). Today, meeting and event planners are increasingly including clauses in their contracts with venues pertaining to green practices, and are willing to look elsewhere if a venue does not agree to partake in the green initiatives. For venues the failure to “go green” can mean a substantial loss of revenue. Nonetheless, many businesses are hesitant to engage in green (sustainable) practices, because they are not properly educated on the …

Corporate Sustainability And The Role Of The Consumer: Three Essays, Jeffrey Gauthier

Doctoral Dissertations

The challenge of sustainability has become an increasingly important concern for organizations. Sustainability raises new questions of legitimacy for organizations, compelling them to address stakeholder expectations of economic, environmental, and social performance. Although consumer stakeholders act as the ultimate arbiter of legitimacy for many firms, we know little about how consumers may influence corporate sustainability. This dissertation consists of three essays that examine the role of consumers in influencing corporate sustainability. The first essay examines how companies may attempt to manage sustainability ratings assigned by ratings agencies in an attempt to retain consumer stakeholder support. I argue that an understanding …

Three Essays On The Enterprise Strategy For Multinational Firms, Veselina Plamenova Vracheva

Theses and Dissertations in Business Administration

The enterprise strategy (ES) of the firm is the overarching organizational strategy which reflects the firm's degree of integration with society. It asks, "What do we stand for?" Very little is known about the ES; however, it is an important construct which can deepen our understanding of the stakeholder management process and the firm's long-term performance. Unlike much previous ES research, this three-essay dissertation examines both the nature of and the antecedents for ES in a cross-national setting.

The introductory essay offers a conceptual model describing the organizational identity orientation effects on the multinational enterprise's (MNE) ES. Additionally, it shows …

Sustainability: An Examination Of Trends In The Floral Industry, Emily Gaul

Recreation, Parks, and Tourism Administration

Sustainability in the floral industry is a constantly changing subject. As more products are created for florists to use in their designs, sustainability will evolve and be redefined. The purpose of this study was to examine the sustainable trends in growing, designing, and marketing within the floral industry. As seen in the companies analyzed, each business plan constitutes a different set of practices that are utilized for the benefit of that company. An applied best practices analysis was conducted on the floral industry’s trends in sustainability. In the floral industry, businesses are shifting away from importing and focusing on local …

Reverse Logistics Planning: A Strategic Way To Address Environmental Sustainability While Creating A Competitive Advantage, Melissa R. Icenhour

Chancellor’s Honors Program Projects

No abstract provided.

Corporate Social Responsibility Of Multinational Corporations, Lok Yiu Chan

Global Honors Theses

Corporate social responsibilities (CSR) are becoming increasingly important in today’s business world. Companies should care about their stakeholders’ interests but at the same time, they should place more emphasis on other areas apart from solely profits making. Most people used to think that businesses are taking advantages from consumers. Nonetheless, nowadays stakeholders are not only concern about profits; they are more interested in company regarding various economic, environmental, ethical, governance, and social aspects, since these factors significantly affect the fate of the company in long term. Research has proven that there is a competitive advantage for corporations that have a …

A Global Investigation Of Stakeholder And Contextual Influences On Firm Engagement In Sustainability, Annette M. Nemetz

Dissertations and Theses

Global sustainability issues cross all sectors of society, including businesses, governments, and communities and come with substantial costs. Business organizations are increasingly expected to address sustainability issues in a responsible manner and to disclose socially responsible behaviors accurately and transparently, showing that they are effective at managing and being proactive about sustainability challenges. In light of these pressures and expectations for business organizations, the fundamental research question for this study was whether variation existed in the levels of engagement in sustainability efforts across firms globally, and, more importantly, why such variation existed.

The level of strategic firm engagement in sustainability …

A Reusable Wine Package That Also Serves As A Wine Rack, Mariah Cochiolo

Graphic Communication

The purpose of this study was to design and create a prototype of a reusable wine package that would be used primarily to transport a bottle of wine home, but also serve as a piece to build a wine rack when it reaches the consumer’s home.

This study investigated the factors to take into consideration when designing a wine package and coming up with a plan to build a product that met all those needs. One hundred questionnaires were sent to people over the age of twenty one to find out what they thought of the prototype and idea. The …

Research Of The Sustainability Of U.S. Public Debt And The Influence For Chinese Economy And Finance, Zikun Xu

Senior Honors Theses and Projects

In the summer of 2010, the U.S. debt ceiling dispute attracted the attention of the world, and financial markets were shocked when Standard & Poor's finally cut the United States AAA rating. But with the increase of the debt ceiling as well as the European sovereign debt crisis intensified, the U.S. national debt problem was temporarily covered up. It must be noted, however, that the U.S. national debt has ballooned to the highest level since World War II, the ratio of national debt to GDP has reached to nearly 100%, coupled with the long-term U.S. fiscal deficit and the continuing …

Consumers' Perceptions Towards Sustainability: A Cross-Cultural Analysis, Mertcan Tascioglu

Electronic Theses and Dissertations

Sustainability has become a subject of increasing concern to academics and practitioners in recent years. Increasing consumer demand for socially responsible products encouraged supply chains to put increasing emphasis on sustainability. In adapting sustainability practices consumers play a very important role for supply chains. Thus this dissertation examines consumers’ perceptions towards sustainability practices. Although most previous research has examined environmental sustainability practices, the social dimension of sustainability has received little attention. This dissertation attempts to explore both environmental and social sustainability and their effects on consumer perceptions in different cultural contexts and price levels. Two scenario based experiments are utilized. …