Business Commons^™

Sneakerhead Culture: Consumers And Their Ecological Consciousness, Maria Cervantes

Apparel Merchandising and Product Development Undergraduate Honors Theses

This thesis aims to investigate the unique subculture of “sneakerheads” and their buying behavior/attitudes, catering carefully to the Northwest Arkansas community and their small community. Sneakerhead culture has gained significant popularity in recent years, with decades of history to back up the phenomenon. Sneaker connoisseurs collect these glamourous, expensive, and rare footwear and are keepsakes of self-expression and identity formation. The study employs an ecological approach to their purchases and seeks to find whether retail and non-retail sneakerheads are conscious of their ecological footprint. The research methodology involves a questionnaire that is catered towards retail or non-retail employees based on …

Conscious Couture: Upcycling And Sustainable Style, Sara Wilson

Apparel Merchandising and Product Development Undergraduate Honors Theses

The fashion and apparel industry has become synonymously associated with wastefulness and pollution due to the high levels of production, consumption and disposal of the billions of garments produced globally each year. Throughout the industry, brands have continued to set sustainability goals for both efforts to reduce their environmental impacts as well as appeal to the ‘green’ consumer. The power that a consumer holds can be leveraged for driving sustainability related initiatives through an apparel market that is virtually available everywhere. Since the 1990s, the secondhand market has developed from simply an economically friendly place to purchase necessities, to its …

Exploring The Abilities Of 3d Printing And Its Viability For Consumption In The Fashion Industry, Laura C. Corral, Kaitlyn J. Walker

Apparel Merchandising and Product Development Undergraduate Honors Theses

Abstract

With the ever-evolving state of today’s technology, designers and retailers in the apparel industry are seeking out new technological methods that have the capacity to revolutionize and individualize their brand, as well as meet consumer needs and preferences. An emerging technology is 3D printing, which utilizes computer-aided technology and a variety of filaments to construct an object. Though 3D printing technology offers the ability for rapid prototyping, a condensed supply chain, and a sustainable additive manufacturing process, there is question as to whether or not consumers are ready for 3D printed clothing to enter their wardrobes. In this creative …