Business Commons^™

Themes And Participants’ Role In Online Health Discussion: Evidence From Reddit, Massara Alazazi

Theses and Dissertations

Health-related topics are discussed widely on different social networking sites. These discussions and their related aspects can reveal significant insights and patterns that are worth studying and understanding. In this dissertation, we explore the patterns of mandatory and voluntary vaccine online discussions including the topics discussed, the words correlated with each of them, and the sentiment expressed. Moreover, we explore the role opinion leaders play in the health discussion and their impact on participation in a particular discussion. Opinion leaders are determined, and their impact on discussion participation is differentiated based on their different characteristics such as their connections and …

Two Essays On Consumer Envy, Murong Miao

Theses and Dissertations in Business Administration

Consumer envy, which is a two-faceted emotion (benign versus malicious), could change consumer behavior in different ways. Although research on envy is abundant in the psychology field, little attention has been paid to envy in marketing research. This dissertation composes of two essays. Based on Social Comparison Theory (SCT), these two essays examine the envy mechanism in driving consumer behavior using different contexts (social media behavior and counterfeit luxury consumption).

Essay one examines the relationship between envy and consumer’s intention to conduct different social networking sites (SNSs) activities. To test the hypothesized relationships, four experiments were conducted. Experiments 1, 2, …

An Integrated Framework For Self-Disclosure On Social Networking Sites, Asim Shrestha

LSU Doctoral Dissertations

Social networking sites usage has shown a meteoric rise over the past decade. Social networking sites survive and thrive based on the information that users disclose. The willingness of users to disclose their information lies at the core and is the driving force of the economies of these sites. This study proposed and tested an integrated theoretical framework for self-disclosure on social networking sites. Drawing from three different theoretical perspectives viz. self-congruency theory, privacy calculus theory, and extension of unified theory of acceptance and use of technology (UTAUT2), a research model was formulated. The model was tested using survey data …

Job Seeking And Job Application In Social Networking Sites : Predicting Job Seekers' Behavioral Intentions, Maria Marcella Plummer

Dissertations

Social networking sites (SNSs) are revolutionizing the way in which employers and job seekers connect and interact with each other. Despite the reported benefits of SNSs with respect to finding a job, there are issues such as privacy concerns that might be deterring job seekers from using these sites in their attempts to secure a job. It is therefore important to understand the factors that are salient in predicting job seekers' use of SNSs in applying for jobs.

In this research, a theoretical model was developed to explicate job seekers' intentions to use SNSs to apply for jobs. Two aspects …

Appropriation Of Privacy Management Within Social Networking Sites, Catherine Dwyer

Dissertations

Social networking sites have emerged as one of the most widely used types of interactive systems, with memberships numbering in the hundreds of millions around the globe. By providing tools for their members to manage an ever-changing set of relationships, social networking sites push a constant expansion of social boundaries. These sites place less emphasis on tools that limit social boundaries to enable privacy.

The rapid expansion of online social boundaries has caused privacy shockwaves. Privacy offline is enabled by constraints of time and space. Online, powerful search engines and long term digital storage means private data have no expiration …