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The Acceleration Of The Fashion Trend Cycle Through Social Media, Katelin M. Callery
The Acceleration Of The Fashion Trend Cycle Through Social Media, Katelin M. Callery
Selected Honors Theses
Fashion is known for its cyclical nature, but this cycle has been careening out of control in recent years. To deduce the cause of this acceleration of the fashion trend cycle, research was conducted to determine social media’s role in the trend cycle. Since coming into prominence in the last 20 years, social media has monumentally impacted countless different areas of modern culture, this paper analyzes its impact on the diffusion of fashion objects into societal relevance. This analysis is conducted through Roger’s Diffusion of Innovation curve and an in depth look into both short and long term fashion trends …
Social Media Influencer Marketing And Implementing The Return On Investment, Natalie E. Zacek
Social Media Influencer Marketing And Implementing The Return On Investment, Natalie E. Zacek
Selected Honors Theses
This thesis dives into the importance of social media marketing within a business. It starts off with a literature review that explains how much people use social media, how businesses have begun to recognize this trend, and how to turn this trend into a successful marketing strategy. This strategy can be demonstrated through online ads, influencer marketing, and a strong social media presence. The thesis will identify and examine all of these methods. The second part of this thesis is based on an online survey provided to the general public (over 18) in order to discover if the findings in …