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Articles 1 - 30 of 40
Full-Text Articles in Business
Lucky’S Legacy: Determining An Effective Relationship Between Music And Business Management Principles, Jacob Joseph
Lucky’S Legacy: Determining An Effective Relationship Between Music And Business Management Principles, Jacob Joseph
Honors Projects
The Recognition-Conversation-Reflection (hereafter “RCR”) framework is modeled after popular change management frameworks for accomplishing projects and goals, utilizing concepts found often in business management and strategy. While traditionally these ideas are found in the workplace, they also serve as complex practices that can be used in various contexts. The music industry is composed of a plethora of professions exploring vast genres and interpretations of melody around the world. Despite its diverse perspectives, music is rooted in performance involving ensembles of varying capacities. With the complexities of the RCR framework and the diversity of the music industry, the question I looked …
Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham
Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham
Graphic Communication
We created a branding and design campaign for the Take Flight music festival on campus. The project covered many aspects of event creation and marketing such as name, logo, content creation, social media, printed media, vendor outreach, and administration outreach. All these pieces had to work together to create a strong and cohesive brand image for this event which would help ensure a successful turnout and event overall.
The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina
Student Theses and Dissertations
Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.
Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …
'The Power Of A Suit' And Other Tools For The Modern Music Marketer, Andrew Gardner
'The Power Of A Suit' And Other Tools For The Modern Music Marketer, Andrew Gardner
Honors Theses
The following thesis records the creation of a new persona. Mr. Neptoon is a concept, a brand, and most importantly, an authentic musician. He is an artist who wants to make and spread his art as widely as possible. We document the career trajectory from September 2021 to March 2022. The high-stakes experiment: utilize big-picture marketing goals to inform an approach to crafting the art and commercial material. Research informs the artistic direction. Research informs the messaging and marketing direction. The artist is creating and selling a full-length, fourteen-track concept album—aided by the project's marketing research — to be completed …
Predicting And Composing A Top Ten Billboard Hot 100 Single With Descriptive Analytics And Classification, Matthew Deamon
Predicting And Composing A Top Ten Billboard Hot 100 Single With Descriptive Analytics And Classification, Matthew Deamon
Honors Projects
In late 20th and early 21st century Western popular music, there are cyclical structures, sounds, and themes that come and go with historical trends. Not only do the production techniques utilized reflect technological advancements (the Yamaha DX7, the Roland 808, etc.), the art form reflects contemporary cultural attitudes through lyrics and stylistic choice. Through this lens, pop songs can serve as historical artifacts for their unique ability to captivate listeners based on their generally acceptable and familiar elements, both upon release and with future audiences. It raises the questions: “Can a chronological analysis of artistic choices reveal trends …
A Labor Of Love: Extensive Exploitation Of Contract Music Workers, Malia Odekirk
A Labor Of Love: Extensive Exploitation Of Contract Music Workers, Malia Odekirk
Electronic Theses and Dissertations
Workers across the United States are reckoning with unfair labor conditions by unionizing and speaking out. Systemic undervaluing of many workers has created a climate of fear, hidden agendas, and pervasive labor misconduct. The pageantry/marching arts are no exception. As a cultural insider, I conducted interviews, had many informal conversations, and ran a large survey that uncovered how the marching arts exploit instructors extensively despite their experience, education, and efforts. A systematic proclivity toward late payments, abused contracts, egregiously low compensation, and free labor begs the question: how can programs continually mistreat instructors this way? I explore this question through …
The Budding Disruption Of Blockchain Technology Upon The Current Structure Of The Music Industry, Bradley Rauman
The Budding Disruption Of Blockchain Technology Upon The Current Structure Of The Music Industry, Bradley Rauman
Senior Theses
One of the most pertinent opportunities within the music industry, and many other industries as well, stems from the use of blockchain technology. Blockchain’s core technology, which enables smart contracts and non-fungible tokens (NFTs), could be used to restructure and decentralize the music industry to be in alignment with the best interests of artists - the individuals responsible for driving the success of this industry.
The current system is outmoded. It evinces a disparity in the level of information held by artists and intermediaries (i.e. labels, publishers, and streaming services) and this disparity enables intermediaries to deduct egregious fees that …
Fostering Music Performers In The 21st Century: A Contemporary Professional Perspective Toward A New Curricular Agenda For Graduate Study In Music, Andre Januario
Graduate Theses, Dissertations, and Problem Reports
What if the core curriculum for graduate students in music performance were designed to prepare students to succeed in the world of the Fourth Industrial Revolution?
This dissertation offers a hypothetical answer: a structured and systematic academic curricular framework for music graduate students of performance of concert music (especially those in terminal degrees, such as doctoral students), along with music instructors, professional music performers, school administrators, and college professors, seeking to prepare such students for achieving and maintaining a music career more in keeping with the current work environment, especially those skills demanded by the Fourth Industrial Revolution and the …
Profits For Spotify, Pennies For Artists, Joshua R. Rosenberg
Profits For Spotify, Pennies For Artists, Joshua R. Rosenberg
Capstones
Major recording labels have always been king-making investment houses. They market the music and manage the careers of artists such as New York singer-songwriter Blake Morgan, who has to fight tooth and nail to escape being mistreated financially. But digital distribution services have now come along and upped the parasitic ante. By dominating global market share and distributing millions of songs for the labels, companies like Spotify are piggybacking on the music industry’s already exploitative system and magnifying it exponentially. The more content you control, the larger the overall profit–even if the overwhelming majority of content creators are essentially starving. …
New York’S Jazz Scene Decimated By Ongoing Shutdown, Alissa L. Mcpherson
New York’S Jazz Scene Decimated By Ongoing Shutdown, Alissa L. Mcpherson
Capstones
New York's jazz scene is in shambles. COVID has disrupted virtually all in-person musical performances. Musicians are left with no definite time frame as to when they will be allowed to enter a club again, and club owners are doing all they can to keep the music alive.
Branding On A Budget: Marketing In The Nonprofit Sector, Nicholas Biere
Branding On A Budget: Marketing In The Nonprofit Sector, Nicholas Biere
Honors Projects
“Branding on a Budget: Marketing in the Nonprofit Sector” This service learning project combines academic research with experiential service learning. The purpose of this project was to create a strong brand for BeInstrumental, a nonprofit music education organization from Toledo, Ohio through the creation of a graphic branding plan. Principles of visual communication technology, graphic design, marketing strategies, branding, and graphic design are all implemented in this project.
Producing Thacker Jr. A Guidebook To Production & Reflections Of A Student Director, Ava Street
Producing Thacker Jr. A Guidebook To Production & Reflections Of A Student Director, Ava Street
Honors Theses
This narrative documents a student’s preparation and execution of the children’s music and literature program entitled, Thacker Jr. Radio Hour. The author documents and analyzes experiences over the course of two academic years preparing and producing the program. The author describes the process of production including content creation, marketing, budgeting, fundraising, and casting. The author recounts and reflects upon her experience in the role of Thacker Jr. Executive Director and her desire to create student-centric arts programming. Finally, the author evaluates the immediate impact of the program on the LOU community and predicts how her experience will shape her …
Sample-Based Hip-Hop Music And Fair Use Laws In The Age Of Streaming Services, Michael Vanbuhler
Sample-Based Hip-Hop Music And Fair Use Laws In The Age Of Streaming Services, Michael Vanbuhler
Senior Theses
This thesis takes an in depth look at the history and processes behind creating sample-based music. Sampling was popularized during the beginnings of hip-hop music and now a wide variety of genres use samples or techniques created by sample-based music. Early hip-hop beats took samples of drum breaks or a portion of a track from another artist or band. As hip-hop grew in the late 80s and early 90s, the use of samples became a question of intellectual property rights and if it was acceptable to sample someone’s copyrighted work. Lawsuits in the early 90’s helped to create new caselaw …
The Supply Chain Of Digital Music: Empowering Independent Artists Through Availability And Accessibility, Justin Reed
The Supply Chain Of Digital Music: Empowering Independent Artists Through Availability And Accessibility, Justin Reed
Senior Theses
The process of creating and sharing digital music can be viewed from the “supply chain” perspective: identifying the resources and value-adding tools that ultimately result in a final audio product. By researching and documenting the steps involved in this process, I identify this supply chain as a series of steps, an itinerary, or process model of digital music creation. Moreover, I found that each step in the process can be assess for its accessibility and usability by independent artists. I conclude by exploring how this democratizes the music industry by affording independent artists the necessary tools and empowerment to create …
This Is Me: Anxiety And Depression Awareness Event, Stephanie Cotrone
This Is Me: Anxiety And Depression Awareness Event, Stephanie Cotrone
Honors Projects
College and life are stressful, but they don't have to be. We've all been in that place where it feels like life is caving in and there's nowhere else to turn, but it does get better. This event brings awareness to mental illnesses common on college campuses and in the community. There will be engaging and interactive activities to learn about anxiety & depression, and healthy ways to cope through music, art, theatre, amusement parks, learning, reading, and more. Performances by the Humanities Troupe and testimonies by current students who have had experience dealing with mental illness before or who …
Becoming An Artistic Entrepreneur: The Nuts And Bolts Of Running A Successful Artistic Venture, Collette Nicole Cook
Becoming An Artistic Entrepreneur: The Nuts And Bolts Of Running A Successful Artistic Venture, Collette Nicole Cook
Undergraduate Honors Capstone Projects
The music industry is shifting away from the traditional concert in traditional venues. New and innovative concert experiences are beginning to be designed to continue to find ways to speak to new audiences. As a musician, entrepreneurial skills are becoming more and more mandatory in creating a long-lasting career. Despite the thousands of people who graduate around the country with a music degree each year, the number of traditional music jobs as a major symphony orchestra member or touring soloist are becoming more and more difficult to land, causing many graduates to have to find work in a different field …
Redesign A Travel Plan By Using Creative Problem Solving, Jingwen Che
Redesign A Travel Plan By Using Creative Problem Solving, Jingwen Che
Creativity and Change Leadership Graduate Student Master's Projects
Nowadays, there is a big market for Chinese citizens to travel abroad. There is a growing need for Chinese to experience a customized travel. This project uses Creative Problem Solving to fix the problem existed in the previous travel plan, and redesign a unique, customized and functional travel plan. This project is a sample of how to improve family relationships in a travel experience by using Creative Problem Solving.
Geographic Analysis Of Marching Band Culture (College And High School Ensembles), Steven Deamon
Geographic Analysis Of Marching Band Culture (College And High School Ensembles), Steven Deamon
Honors Projects
Each marching band defines “culture” as their ensemble’s decisions on marching style, music choice, band size, instrumentation, and performance obligations. This study aims to categorize marching bands by cultural features, test if marching band characteristics are similar across a region, and explore how these trends in band culture relate to other demographic and socioeconomic trends. Research focused on bands in the Midwest and Southeastern United States and was conducted through video observation. Through analysis, it was found that most marching bands surveyed use a corps step, perform music of artistic merit, have between twenty-one and one hundred marchers, perform with …
The Effect Of Music Characteristics On The Novelty And Usefulness Of Creative Ideas., Kathleen Keeler
The Effect Of Music Characteristics On The Novelty And Usefulness Of Creative Ideas., Kathleen Keeler
Theses and Dissertations
This study explores the relationship between music and creativity. Prior research has conflicting results with some finding that music does influence creativity and some reporting no relationship and others finding that music is harmful to creativity. All of these studies, however, have largely focused on the presence vs. absence of music without consideration for the characteristics (i.e., musical key, tempo, etc.) that make up the sound we identify as music and their unique effects on us emotionally, physically, and cognitively. This dissertation contends that different characteristics of music influence different components of creativity (i.e., novelty and usefulness) through their effects …
International Music Preferences: An Analysis Of The Determinants Of Song Popularity On Spotify For The U.S., Norway, Taiwan, Ecuador, And Costa Rica, Brendan Joseph Suh
International Music Preferences: An Analysis Of The Determinants Of Song Popularity On Spotify For The U.S., Norway, Taiwan, Ecuador, And Costa Rica, Brendan Joseph Suh
CMC Senior Theses
This paper examines data from Spotify’s API for 2017-2018 to determine the effects of song attributes on the success of tracks on Spotify’s Top 200 Chart across five different countries: the U.S., Norway, Taiwan, Ecuador, and Costa Rica. Two dependent variables are used to measure the success of a song – a track’s peak position on the charts and the number of days it survives on a country’s Top 200 Chart. Using ten separate regressions, one for each dependent variable in all five countries, it is concluded that the presence of a featured guest on a track increases a song’s …
An Overview Of A Failed Thesis, Avery Lewis
An Overview Of A Failed Thesis, Avery Lewis
Undergraduate Honors Theses
An overview of a project based thesis that did not have the support or funding to be carried out to completion. The project was based around starting up a summer recruitment program for the East Tennessee State University Music Department. The program would consist of various summer events for high school students used to recruit for the department as well as encourage music and fine arts degrees.
An Independent Record Label Business Plan, Jack Raybuck
An Independent Record Label Business Plan, Jack Raybuck
Marketing Undergraduate Honors Theses
A business plan created for an independent record label based in Los Angeles, California. The record label is focused on solving the gender inequality problem that currently exists in the music industry.
Music & Media: A Senior Recital & Honors Project, Kayla Luteran
Music & Media: A Senior Recital & Honors Project, Kayla Luteran
Honors Projects
Music & Media: A Senior Recital & Honors Project is a cross-media marketing strategy. The main purpose of this project was to develop visually appealing, informative graphic elements and branding to effectively promote a musical performance. This is interdisciplinary in nature and includes written and oral communication.
While many music students post about their senior recital on social media or place flyers, they do not develop a thorough methodology for generating buzz about their event. Although musical preparation is of utmost importance for a performance, I believe that time should be spent on all aspects of planning the recital. With …
Advertising Appeals And Willingness To Pay For A Music Streaming Service, Katharine Baird
Advertising Appeals And Willingness To Pay For A Music Streaming Service, Katharine Baird
Undergraduate Honors Thesis Collection
Even with the rise of music streaming services, illegal downloads are costing the music industry $2.7 billion per year. The purpose of this study is to determine what types of advertising appeals will be most effective at enhancing the willingness to pay for a streaming service, thereby decreasing music piracy. This study examined college students’ willingness to pay for, willingness to recommend, interest in, and affective reaction to a music service after being exposed to a digital advertisement that employed either a rational, fear, or guilt appeal for a fictitious music streaming service. It was expected that music involvement, or …
Marketing And Advertising For Small Business In Local Economies, Nathan Ross
Marketing And Advertising For Small Business In Local Economies, Nathan Ross
Graphic Communication
This paper analyzed traditional and current marketing and advertising strategies employed by small and local businesses. The research focused on understanding issues and struggles for small businesses in terms of marketing and advertising in order to develop and test a new strategy that was focused on a community event. The event was designed to assimilate successful aspects of current marketing plans into one that has low monetary risk, and little to no extra time investment for the business. A community was created by an art collective called Nomadic Artifacts which was the basis for a case study.
The “Arts & …
An Exploration Of Recording And The Music Business, Erika Nalow
An Exploration Of Recording And The Music Business, Erika Nalow
Honors Projects
A creative project focused on the ability of an independent musical artist to compose, arrange, record, produce, mix, master, market, and promote their own musical composition.
Look At Where You Listen: A Study Of Commercial Music And Mediation, Thomas Walton Moore
Look At Where You Listen: A Study Of Commercial Music And Mediation, Thomas Walton Moore
Senior Projects Spring 2017
A joint senior project submitted to the divisions of arts and social studies. This project aims to reconsider the 'album' as a format of music distribution that has effects on the consumption-of and relationship-with music as commodity. This project consists of writing and recorded-music-making. Please email tom (at) dpimusic (dot) com for a link.
Pandemonium: An Evolution Of Steel Pans And Its Place In Music Education, Morgan Whitney Esarey
Pandemonium: An Evolution Of Steel Pans And Its Place In Music Education, Morgan Whitney Esarey
Senior Theses
This thesis is aimed at researching the development, benefits, and drawbacks of steel drums, also known as steel pans and even more commonly known amongst Trinidadians as “pans.” Steel pans are relatively new instruments having come about in the last century. They are recognized instruments with immense cultural identity on the Caribbean islands of Trinidad and Tobago. Steel bands have been well established in the United States and around the globe with the help of various pan players who have cultivated an interest in these instruments. Their popularity appears to be infectious. Using research conducted from previous studies as well …
Changing The Industry, Spotify, Seth A. Carver
Changing The Industry, Spotify, Seth A. Carver
Chancellor’s Honors Program Projects
No abstract provided.
The Wishing Well: A Children's Ballet (A Composer's Perspective), Lydia Dempsey
The Wishing Well: A Children's Ballet (A Composer's Perspective), Lydia Dempsey
Honors Projects
As a composer, I am passionate about introducing audiences to contemporary classical music. I chose to compose a twenty-five-minute children's ballet titled The Wishing Well based on the fairytale Diamonds and Toads. It premiered on April 2, 2016 at the Bowling Green Performing Arts Center in collaboration with choreographer Sophia Schmitz and conductor Robert Ragoonanan. Other elements of the project included set design, costuming, lighting, audio and video recording, and marketing. The mission was to provide the local community with a free arts event, introduce young audiences to music and ballet, enrich people’s lives through music and dance, provide …