Business Commons^™

Redefining The Sales Call, Judi Billups

Doctor of Business Administration Dissertations

The sales process is undergoing a revolution as a result of social media and related technological advancements. Although each step of the sales process is being affected, the most drastically altered step is likely the sales call. The purpose of this research is to examine the impact the type of sales call used by sellers has on both the buyer’s evaluation of the salesperson and the seller’s attribution of sale call success or failure. The study consists of two essays. The first focuses on the buyer’s evaluation of the salesperson based on the frequency and alignment of their use of …

A Study Of Digital Communications Between Universities And Students, Perry D. Drake

Dissertations

This study examined the digital and social media communication practices of nine urban universities including UMSL and compared those to known corporate best practices.

The purpose of this study was to (1) research how these universities are using social/digital communications to engage with students and prospective students; (2) compare the executional tactics of universities to corporate best practices; (3) determine if by applying corporate best practices universities reap the same benefits as corporate in terms of higher engagement rates with their customers; and (4) determine if a correlation exists between a university’s Forbes ranking and its use of social media …

Like, Comment, And Share: Distortion Of Information On Facebook, Sungwoo Hong

Global Honors Theses

Social media users all around the globe use Facebook to stay connected with each other, and it is a dominant source of news: “over 63% of users acquire their news from social media” (Schmidt, 2017, p.3035). The connectivity of social media has created unintended consequences that promote or influence creation and dissemination of misinformation. By literature review and using real world example, this research identifies sources and provocation of inaccurate news, and explores how user interaction within social media promotes dissemination of distorted information.

Wardle (2017) from FirstDraftNews, suggests that there are seven distinct types of content and eight different …

Health Professions At Carolina: Promoting The University Of South Carolina Galen Health Fellows And Health Sciences Initiatives Using Social Media Marketing, Sarah Adair Roof

Senior Theses

This project sought to bring awareness to the newly developed Galen Health Fellows and health sciences programs at the University of South Carolina. In collaboration with the University of South Carolina Office of Admissions, investigators created and promoted a trackable social media marketing campaign for prospective program participants composed of online profiles of current USC health science students. These profiles aimed to promote the beyond-the-classroom experiences and advantages gained from pursuing a health sciences career at the University of South Carolina, particularly as a Galen Health Fellow. Student profiles were posted on the USC Admissions account of the blog site …

Understanding Youtube Culture And How It Affects Today's Media, Jessica A. Zanatta

Senior Theses

The rise and growth of YouTube has created some of the biggest social media and marketing entrepreneurs and has enabled its audience to navigate the platform to their liking. Because of the business franchise YouTube has become a catalyst for famous YouTube creators, regular people with a dream to make it in the “Hollywood Industry.” YouTube provided the resources to these stars, so they would could share their content and be given the opportunity to partner with other Public Relations and Marketing teams for other businesses.

Comparative Content Analysis Regarding Brand Management Through Influencer Marketing, Julia Hurt

Masters Essays

The divide between advertising, marketing, and public relations has deteriorated over time, where each has a specific focus but no longer a particular correct way of reaching audiences. With the ever-growing presence of online social influencers, a new marketing practice known as influencer marketing has evolved, where brands connect with consumers in an authentic and meaningful way. Influencer marketing is a form of marketing that identifies and targets individuals through the influence of bloggers and their active voice. Research indicates how influence plays a role through social media to reach consumers. However, there is a gap in research when it …

Efficacy Of Social Media To Promote Green Technology Use, Ehi E. Aimiuwu

Walden Dissertations and Doctoral Studies

Global warming has become a major threat to life, yet very little information systems

research has been conducted to help sustain the environment and many people do not

understand how social media can be used to combat global warming and climate change

to save the earth. The purpose of this single qualitative case study was to explore whether

social media can be used to increase the use of green technology, thereby reducing the

cost of environmental sustainment. According to the integrated sustainability framework,

which served as the conceptual framework for the study, firms should include green

practices in their business …

Strategies For Implementing Advertisements In The Green Industry, Ashley Deal Castle

Walden Dissertations and Doctoral Studies

After a growth in sales of 30% from 2007 to 2010, green product market sales declined 2% from 2010 to 2014 in the United States. Business leaders need to incorporate sustainable business practices and use green messaging within advertisements and marketing campaigns to assure that present needs do not compromise the ability of future generations to meet their needs. This qualitative case study explored marketing strategies that business leaders in the green advertising industry use to increase the sale of green products. The social cognitive theory was the conceptual framework used in this study. In-depth interviews with 5 purposively selected …

Social Media Strategies For Increasing Sales, Loretta N. Ezeife

Walden Dissertations and Doctoral Studies

Social media have transformed business commerce and consumer communication, yet organizational leaders lack clear strategies for using social media platforms to their advantage. The purpose of this qualitative multicase study was to explore social media marketing strategies for increasing sales. The relationship marketing conceptual framework grounded this study. Data collection included semistructured interviews with 5 organizational leaders from 5 different organizations in the San Francisco, California, Bay Area and a review of participants’ documents including marketing materials, social media posts, and published sales reports. Data analysis included coding, categorization, and identification of major themes. The thematic assessment approach revealed 5 …