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Full-Text Articles in Business
The Effect Of Color In Advertising Among Low And High Self-Monitors, Anne Reardon
The Effect Of Color In Advertising Among Low And High Self-Monitors, Anne Reardon
Honors Theses
Prior research on self-monitoring has indicated high self-monitors will moderate their behavior based upon their environment, whereas low self-monitors listen to internal cues to make behavioral decisions. Within the consumer research, there appears to be individual differences in product evaluation. Self-monitoring orientation has emerged as one explanation for variance in product assessment. High self-monitors have indicated to be more receptive to image-based advertising. Conversely low-monitors have shown to be drawn to quality-based advertisements. Thus, other attributes such as product design, specifically color, appear to be moderators in product assessment among high and low self-monitors. The current research examined the possible …
The Structure Of Work Placement In A Third-Level Accounting Programme : Employers' Perspective, Laura O'Callaghan
The Structure Of Work Placement In A Third-Level Accounting Programme : Employers' Perspective, Laura O'Callaghan
Theses
Extant literature on the benefits of work placement extols the virtues of embedding work placement in accounting degree programmes, not only for the students, but also for the employers. It provides employers with an extended period to vet students for graduate position (Gault et al, 2000; Beard, 2007), a cost-effective solution to hiring for short-term projects (Ferkins, 2002) and a valuable link with local colleges (Gault et al, 2000; Me Gann and Anderson, 2012). However, there is a dearth of literature exploring how placement should be structured to maximise these benefits (Buckley and El Amond, 2010; Sheridan and Linehan, 2003). …
Recruiting And Hiring Millennial Talent In Northeast Ohio, Katharine Powell, Taylor Clawson, Rachel Scheuermann, John Brown, Brandon Johnson, Elizabeth Stoneburner
Recruiting And Hiring Millennial Talent In Northeast Ohio, Katharine Powell, Taylor Clawson, Rachel Scheuermann, John Brown, Brandon Johnson, Elizabeth Stoneburner
Williams Honors College, Honors Research Projects
Since October 2015, the Honors Business From and Awesome Inc. has been working with The J. M. Smucker Company to investigate the employment preferences, motivations and geographic preferences of millennial talent in Northeast Ohio. Through extensive secondary and primary research, Awesome Inc has provided an in-depth review of millennials in Northeast Ohio, and has provided two significant and applicable recommendations as supported by the research findings to assist The J. M. Smucker Company in their recruiting efforts.