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Full-Text Articles in Business
How Variances In Business School Rankings Affect Enrollment Trends And Practices, Guillermo A. De Veyga
How Variances In Business School Rankings Affect Enrollment Trends And Practices, Guillermo A. De Veyga
Seton Hall University Dissertations and Theses (ETDs)
This study examined the effect that variances in the U.S News and World Report rankings have on enrollment trends and practices in both top and not top-25 business schools. The purpose of this study was to determine whether mobility in the rankings was met with a statistically significant response to the research questions presented. While this was not the first study to look at business school rankings and their effect on enrollment trends, it was the first one to look at recent data associated with this phenomena, as well as, the first study to utilize panel data in order to …
Marketing Strategies For Increasing Latino Enrollment In Higher Education, Melissa Rocio Gomez De La Fuente
Marketing Strategies For Increasing Latino Enrollment In Higher Education, Melissa Rocio Gomez De La Fuente
Walden Dissertations and Doctoral Studies
Many leaders of higher education institutions in the United States face changes in student demographics, tightened regulatory environments, and reduced state funding. University leaders have an opportunity to leverage targeted marketing strategies in order to increase their institutions' market share in the Latino student segment. The purpose of this study was to explore the strategies that some university leaders use to increase Latino student enrollment in higher education programs. The marketing mix and the Ps of marketing theory comprised the study's conceptual framework. Semistructured interviews were conducted with 3 marketing experts from the higher education sector, who were selected by …